Thursday, September 28, 2023

15 business leaders share their top tips for improving customer acquisition

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

The longer a company has been in business, the more it needs to focus on acquiring new customers to drive sustainable growth. That means leaders need to be open to making changes as needed in the best interests of customers, whose needs can (and often change) over time. Without focusing on this critical component, companies not only succeed in acquiring new customers, but also struggle to retain their current customers.

Fortunately, there are plenty of ways in which both new and established businesses can improve customer acquisition. Below the members of Business Council shared their top 15 strategies for attracting and retaining a loyal audience no matter how long a company has been in the market.

1. Stay committed to who you are

It is critical that the organization remains committed to who they are, whether that is a top position or a value position. You can’t please everyone, nor should you try to please everyone. Stay focused on acquiring customers who appreciate your products. They are the ones who will be with you for a long time. – Brian Fugere, symplr

2. Refresh the team

The worst thing that can happen to a company is no change. This leads to degradation and disappearance. The team needs to be renewed. A new person with experience from other companies or from other sectors can provide a new, fresh perspective – which, in the process of working with experienced team members, will give impetus for the next stage of development. – Andrey Kovalev, BusinessInvitee Consulting Group Business Council is the leading growth and networking organization for entrepreneurs and leaders. Am I eligible?

3. Show a willingness to adapt

Show that you are not old or stuck in your ways. Demonstrate a willingness to adapt and evolve to meet changing needs and demands. Whether you’re a startup or an established company, we all need to be committed to listening, evolving and meeting our customers where they are. – Laura Silver, Blue door communication

4. Always keep things fresh

The key to a successful customer acquisition plan is always keeping things fresh. I achieve this through a combination of highly targeted advertising, developing business partnerships in my local community that can greatly benefit my customer base and provide them with value. Of course, this also includes being on time with a professional and cheerful response to reviews. – Tevin Jackson, Stellar Service Group

5. Make use of marketing data

Many healthcare professionals are resilient to change, but they can often allay their concerns with data. The most successful healthcare organizations have realized that if they want to accelerate patient acquisition, they must leverage traceable, digital marketing efforts. They can then make data-driven decisions to increase marketing spend on the channels that generate the most new patients. – Ty Allen, SocialClimb

6. Optimize the acquisition process

Take another look at the acquisition process. Work on minimizing friction in the customer’s journey from the moment they see your product until they finally subscribe to it. Implement this in all your marketing channels, especially the ones that work, so the number of leads will generally increase. Ask other clients to write testimonials about their smooth journey and transition. – Saravana Kumara,

7. Start with a strategic objective

Have a strategic objective, understand the customer acquisition cost (CAC) and the customer lifetime value (CLV) to optimize resources. In a nutshell: Acquire the right customers to increase return on investment (ROI). – Michael Ede, Uplift11 Sport

8. Prioritize Personalization

Always remember that customers are more than potential revenue – they are people who want to be recognized as such. Spend as much time personalization as possible by participating in social platforms (including responding to comments and reviews), offering customers sign-up bonuses to refer others, and providing good old-fashioned face-to-face interactions to create a stream of new customers – Chris Gerlach, Synergy Life Science

9. Listen to the market

Listen to your customers and market. Sometimes it’s not always about how good your product or service is, but about what the market and the consumer want. We have to give them what they ask. If you think your green sweater is the best on the market, but everyone thinks maroon is “in”, swallow your pride and buy some maroon sweaters. The market determines your business forecast. – Saye Sathiyakumar, Power Staffing Solutions

10. Build an excellent reputation

The best way to improve customer acquisition is to make sure your business has a great reputation. This means that you have a company that is reliable and trustworthy and offers great customer service. People are more likely to become customers of a company with a good reputation. – Matthew Ramirez, reformulate

11. Update your brand with your offer

As my consulting offerings evolve, so do my website and LinkedIn. As my clients grow, so does my branding and content. The longer a business has been in business, the more likely it will require a website refresh or storytelling upgrade. There is nothing worse than being interested in a company and going to check out its services, only to find an outdated atmosphere. Stay tuned for your offers to evolve. – Beth Jannery, Titan

12. Give continuous value

Create video marketing content to educate your audience about what your business can do and how you can help them. Continuously providing value to your audience (offline and online) will create a ripple effect in your business. – Lane Kawaoka,

13. Cherish your current customers

Your current customers are your way of attracting new customers. Therefore, my top tip is to continue nurturing your current customers by providing excellent customer service, listening to their feedback, and improving your services. You can then ask them for referrals and create a referral program to provide benefits to those who will bring in new customers for your business. – Pavel Stepanov, Virtudesk

14. Match acquisition strategy to resources

You need to understand how much it costs to acquire your customers and how it relates to their lifetime value. These data points allow you to strategically decide how much time and effort you put into each type of customer interaction. The more you can refine and align your customer acquisition strategy with the right resources and talent, the more accurately you can scale it. – Salvador Ordorica, The Spanish Group LLC

15. Conduct a SWOT Analysis

Everyone will have an opinion on how your business should operate and I encourage you to listen to all suggestions. You never know what ideas you will come up with based on the advice of others. That said, not all ideas will improve your customer acquisition. First, conduct a SWOT analysis of the best ideas to identify strengths, weaknesses, opportunities and threats. Then look for ways to implement the best parts of ideas. Make small changes and see how that affects your business. – Udi Dorner, Set schedule


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