Friday, August 12, 2022

15 Creative Ways Businesses Can Use Instagram Live

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

As social media becomes an increasingly important marketing tool, more and more companies are venturing into the Instagram Live sphere. This real-time broadcast feature is a great way to engage with customers, drive engagement, and even increase sales. However, for this strategy to work, you need to develop engaging and unique content that attracts users to click through and stay.

Whether you’re preparing for your first Live or just looking for some inspiration for your next one, there’s no shortage of ways businesses can leverage this innovative channel. Below 15 members of Business Council shared their most creative ideas for Instagram Live.

1. Show off your company culture

A creative way to use Instagram Live as a business is to show off your company culture. By showing off your company culture, you provide value and insight into who your company really is. This not only humanizes you as a company, but also opens up opportunities to reach a wider audience than you currently have. – Brian Town, Michigan Creative

2. Ensure maximum transparency with your audience

Businesses can use Instagram Live to achieve maximum transparency with customers. Bring out the atmosphere in the company and introduce the people behind the service or product. Show the office or where things happen and enable customers/users to relate and get to know the brand. – Ron Jaworskic, TrintyAudio Business Council is the leading growth and networking organization for entrepreneurs and leaders. Am I eligible?

3. Host Instagram Lives regularly

At Criya, we’ve built up to 46,000 followers by doing regular Instagram Lives. From inviting experts to do 20 minute interviews and conducting Q&A sessions with our current and new customers to five minute interviews with our most loyal customers to boost their business (along with us), life of all content formats has been the biggest driver of engagement for Criya. – Deboshree Dutta, Criya

4. Hold live demos and Q&A sessions

Instagram Live is a great way to connect with your audience. Use it as a tool to talk directly to your client or potential clients by having live demos, live Q&A sessions or even making fun videos like a day at our office or how things are made (product demos). – Abhinav Girdhar, Appy Pie LLC

5. Maximize people’s interest with a compelling name

If you’re trying to increase your engagement and views, a creative way to maximize people’s interest is to name your Live something that gets people to click. For example: “Live: You mentioned” — people think they are actually mentioned, click and join. When people join and stream, it’s important to stay on for 10-15 minutes so that people have enough time to join and join in. Patience is crucial. – Jeremy Mercer, Matador Capital LLC

6. Collaborate with other brands or influencers

Find ways to collaborate with other brands or influencers that resonate with your audience. For example, organize ‘live’ question-and-answer sessions with the founder or team members. These real-time interactions with your business will not only attract new followers, but also strengthen the relationship with your current audience. – Kelley Higney, Bug Bit Thing

7. Build hype for launches

Instagram Live is a great way to go through the details and details of current products or new product launches. You can countdown to build hype and answer all customer questions right away! – Beth Worthy, GMR Transcription Services, Inc

8. Focus on authentic, natural content

The key is to ensure that both the message and delivery are authentic and natural. If it looks too polished or rehearsed, it won’t come across as authentic and won’t be well received by the public. By leveraging real real-life content, a company will maximize the impact of their content and their audience’s appreciation compared to prepackaged or “canned” content. – Matthew Davis, GDI Insurance Agency, Inc.

9. Interview your employees

One suggestion is to have an Instagram Live interview with an employee of your company. This is an opportunity to promote your company’s culture and give your brand a more human touch, both of which can increase consumer loyalty. You can also have viewers ask a few questions; this will increase transparency and arouse curiosity. – Sanket Shah, InVideo Innovation Pte Ltd.

10. Using Live for Big Announcements

Instagram Live can be a powerful tool for businesses to release a new product or make a major corporate announcement in a format that seems less formal and feels more accessible. It is important to create buzz around the Live beforehand to ensure there will be a good crowd. Schedule a broadcast of at least 10 minutes and provide commentary so listeners can ask questions in real time. – Johan Hajjic, Top Key

11. Show what you do

Show, don’t tell. Whatever you do, show how you do it, what you do, and what happens in the process. Talking to a camera telling us how cool you are is the most boring thing there is. Still unsure? Ask a baker to make a video explaining how to make eclairs instead of a video where they actually do it. – Jean Paul De Silva Clauwaert, Web Content Development

12. Invite your audience to participate

Invite your audience to participate in Live Events and show them behind the scenes or a day in the life of your company. A creative way to engage your audience is to provide educational and hands-on experiences. Let your audience act with you and through you, while increasing your brand’s authority and trust. Show them how to do something they can do today. – Samuel Johnston, nth company

13. Bring Experts Together

Having multiple people complement your industry or niche is a great way to use Instagram live. For example, if you’re in marketing, you could have a conversation with a branding expert, a social media expert, and a sales expert about how these sectors are working together to create an Instagram business profile built for optimization and success in the market. long-term. – Michael Leonard, The market atmosphere

14. Document the daily practice

Document what you think are boring daily activities. Consumers like to see companies as people rather than as companies. You can use Instagram Live to show some of the human side of your business. Show that the team is having fun, getting work done, or creating content. It’s a great outlet to document content to build that trust factor with your customers. – Sam Kaufman, On The Level Construction, LLC

15. Start a live room

Starting a Live Room is a creative way for a business to use Instagram Live. Brands can invite more speakers to go live and create engaging experiences with live games, creative sessions, workshops, product unboxing, tutorials and influencer Q&As. Co-hosting allows them to increase exposure by having access to the audience of their co-hosts. – Marilisa Barbieric

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