The government has required television channels to broadcast nationally important content for 30 minutes every day.
New Delhi,UPDATED: Nov 9, 2022 5:25 PM IST
It will be mandatory for all broadcasters to broadcast content of national interest for 30 minutes. (File photo)
By Sumit Kumar Singh: Now television channels will have to broadcast content in the national interest or public service for 30 minutes every day, the Ministry of Information and Broadcasting has specified in its latest uplink and download rules.
However, the ministry has clarified that these obligations do not apply to sports, nature and foreign channels.
Apurva Chandra, Secretary of the Ministry of Information and Broadcasting, told India Today: “We will be issuing a circular on this shortly… But before that, we will meet and discuss all stakeholders.”
The official also stated that it would be mandatory for all channels to broadcast content of national interest for 30 minutes.
Speaking of the timing of broadcasting the content in national interest, the official said they are working on modalities.
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The new guidelines state: “Public Broadcaster Obligation – Since airwaves/frequencies are public property and must be used in the best interests of society, a company/LLP is permitted under these guidelines to uplink and downlink a channel. in India (other than foreign channels that are downlinked only in India) are allowed to broadcast public service broadcasting on topics of national and social interest for a minimum period of 30 minutes per day…”
The guidelines also specified that themes of national concern include education and the dissemination of literacy; agriculture and rural development; health and family well-being; science and technology; well-being of women; well-being of the weaker sections of society; protection of the environment and of cultural heritage and national integration.
It further stated that for this purpose, the broadcasters can modulate their content appropriately to meet the said obligation, except where this is not feasible, as in the case of sports channels and others.
It also stated that from time to time the central government may give general advice to the broadcasters for broadcasting content of national interest, and the broadcaster will abide by it.
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