Wednesday, June 29, 2022

4 usability principles that will keep visitors hooked and boost your SEO

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Shreya Christinahttps://cafe-madrid.com
Shreya has been with cafe-madrid.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider cafe-madrid.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

User experience meets the needs of searchers. There is no one-size-fits-all approach to improving UX, but there are some general principles that can help you attract users. When you combine them with an effective SEO strategy, you can count on your website to score even better. After all, user experience is the most critical part of search engine optimization because search engines want to deliver content that fits the user’s needs.

It’s a well-known fact that you can have good usability and still have bad UX. But you can’t have it the other way around. This just goes to show how important usability optimization is. If your website is not user-friendly and efficient, it will never provide a good user experience. So, when creating a new website or redesigning an existing one, always know that usability should come first. Usability and user experience depend on the preferences of the end users.

UX Best Practices Affecting SEO

On-page SEO and simple UX design considerations can go a long way in supporting engagement and rankings for your business website. To prioritize your efforts, below we underline some essential practices to effectively use UX design and usability variables to improve your site’s SEO performance.

1. Take advantage of UX design for SEO-friendly layouts

To use UX design to create SEO-friendly pages, follow a few simple principles, such as:

  • Make content easy to digest by organizing it with headers and images;
  • Add relevant visual media;
  • Ease the user journey with CTAs;
  • Crosslink Related Content.

2. Focus on quality over quantity when it comes to site architecture

It’s important to consider which long-tail keyword variations you want to use as part of your keyword strategy as you begin your site architecture. It is recommended to include these keywords on the same page, rather than building dozens of landing pages for precise searches.

3. Optimize for fast charging speed

Search engines reward fast loading websites in both Search and Ads. Therefore, optimizing for speed involves UX designers and technical SEOs working on tasks such as minifying HTML, CSS, and javascript and optimize for caching, images, and redirects.

4. Provide mobile responsiveness

Savy UX designers prioritize mobile responsiveness in all projects. It is essential to consider the ease of navigation of the website and create a mobile-friendly design that stays true to your brand and is familiar to users; this will keep them hanging around to see what you have to offer.

Usage Principles That Keep Visitors Sticking

The look and feel of a website will not please everyone. However, there are also proven UX principles that help visitors feel more at home when carefully considered and processed. Here are four fundamental usability principles to follow when developing your SEO strategy:

Visual hierarchy. When it comes to optimizing for usability and UX, the goal is to get visitors to complete the desired action. Visual hierarchy means arranging and organizing website elements so that visitors are naturally drawn to the most critical elements first. So by adjusting the position, color, or size of certain features, you can structure your site so that viewers are drawn to those elements first.

cohesion. The overall look and feel of your site should be similar on all pages of your site. Backgrounds, color schemes, fonts, and even the tone of your writing are all areas where consistency positively affects usability. By applying consistency, you make it easier for visitors to understand what type of information they are likely to find on a given page.

Accessibility. Accessibility applies to your entire site: structure, page layout, visuals, and both written and visual content. The goal of web accessibility is to make your website easy to use for everyone, including those with disabilities or limitations that affect their browsing experience. There are four main principles to focus on when creating an accessible website:

  • observable: visitors must be able to perceive, or understand and be aware of, the content and information on the website. This means providing alternatives to consuming text and media, using color contrasts, and structuring content in an adaptable way.
  • operable: this means visitors can use every part of the site’s functionality, from navigating a page to selecting a link from a menu to playing and pausing video and audio.
  • Robust: assistive technologies often use the HTML file of a web page to translate its content into another format. Therefore, the HTML code of your pages must be well written. In other words, write HTML that can be parsed.

Conventional. Balancing originality with user expectations is still a big problem for some web designers. Don’t throw conventional principles out the window, as there is still plenty of room for creativity within the confines of web conventionality. Instead, there are specific conventions that we as web users have become accustomed to. Such conventions include:

  • Place the main navigation at the top (or left) of a page.
  • Placing a logo at the top left of a page.
  • Make the logo clickable, so that it always brings a visitor back to the homepage.
  • Provide links and buttons that change color/appearance when you hover over them.
  • Using a shopping cart icon on an e-commerce site. The icon also has a number badge that indicates the number of items in the cart.

When you meet user expectations, you create an unforgettable experience. If you ignore what most users expect, they may feel uncomfortable or frustrated with your website. Plus, sticking to web conventions gives your site credibility. And if you strive to build a site that provides the best user experience possible, credibility goes a long way.

Closing Line

Achieving good usability that will boost your SEO may not seem easy. It requires a significant amount of research and an interactive approach for consistent test clarity. The goal of SEO is to build credibility with users first and then with search engines. Let us help you build a positive relationship with both users and search engines by taking the time to analyze the facts and data. This will allow users to rate and value your website and lower your website bounce rate. If you are looking for guidance when it comes to usability and SEOour expert team can help you improve your ranking in search engine optimization and keep visitors to your website, which will ultimately improve your bottom line.

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