Thursday, September 29, 2022

4 ways to prioritize customers in tough times

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

When customers start cutting out favorite treats, including avocados and even Starbucks drinks, rest assured that inflation is having a serious effect. As of July 2022, the consumer price index had risen to 9.1%. Many economists believe that stabilization is still a long way off.

Despite this reality, you have a business to run. And you can’t run it without a steady stream of customers. Still, it’s safe to say that your customers need something different from you now than even a year ago. They need your concern, your concern and your creativity to help them meet their challenges. As a reward, you are more likely to receive their loyalty, which will help you overcome your company’s own economic problems.

Try these strategies to help you put customers first. Each is designed to demonstrate your brand’s understanding and responsiveness.

1. Solve problems on behalf of your customers.

Your customers have a lot of concerns right now that they might not be able to keep everything straight. You can help by coming up with solutions to their biggest pain points. That way, they don’t have to do all the mental heavy lifting.

The key to customer focus when solving problems is to ensure that your product or service is not the only answer. During and after the pandemic, the world faced a massive CPAP shortage due to a number of factors, including supply chain challenges. To help consumers navigate this shortage, has prioritized to teach focused on helping customers looking for CPAP machines to find viable temporary and permanent solutions.

It can be very difficult for people to think outside the box when faced with major dilemmas. Making customers’ lives easier by making suggestions they haven’t thought of yet can put their minds at ease. Plus, it adds depth to your relationship.

2. Offer really valuable content.

Your marketing should be top notch in every way right now. One way to take your content marketing to a world-class level is to release content that exceeds expectations.

Taking content marketing to new heights is easier if you start exploring other brands that are effective in the process. John Deere excels in the valuable content category. For more than 100 years, the magazine, The Front, is a must-read among Deere enthusiasts. But the company doesn’t stop there with its content marketing. It constantly strives for high quality pieces – and earned an exclusive ‘Genius Brands’ award from Gartner for its marketing efforts.

Go through your existing content marketing schedule. Are upcoming posts and videos relevant? Do they offer anything other than keyword or ad optimization? Challenge your team to go beyond the typical standards for the content you publish.

3. Start a loyalty program.

Customers value their loyalty programs. In fact, 39% of people who join a loyalty club are willing to spend more for a branded item, even if a cheaper alternative is available. This demonstrates the power of building a community built around your business and its offerings.

Of course, you can’t just set up a loyalty program and let it run itself. You have to entice people to join with rewards like coupons. Remember that your loyalty program can follow any rules you want. For example, you may want to allow members to accumulate points that they can redeem for dollars on future purchases. Or maybe you’d rather give members the opportunity to reserve first in line seats for products on the wait list.

The most important aspect of your loyalty program is that it should give your customers a lot of appreciation. Customers who feel the love are less likely to join the churn.

4. Eliminate the stickiest customer friction points.

Customers don’t like jumping through hoops to buy anything, especially not now. They want to get what they want as quickly and efficiently as possible. You can make this possible by removing any obstacles.

Let’s say your company sells products online. an ordinary one friction point on ecommerce sites is a clunky checkout interface. Some ways to solve this problem include using the auto-complete capabilities, reducing the steps required to get to the checkout, and asking for only “bare bones” data. Just make sure your fast checkout solutions work on all platforms, including your app.

If you’re not sure where your clients will be hung, feel free to ask. Conducting post-purchase customer surveys can provide you with a wealth of insights.

Many of your customers are going through difficult times. However, they still need to purchase products and services. With a little ingenuity, you can show buyers that your brand isn’t just another company ready to fulfill orders. It is one designed to prioritize and meet their needs.

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