Monday, June 27, 2022

6 tips to get started with partner campaigns

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Affiliate marketing is a business model that has recently gained popularity since the rise of social media. It is an effective way for brands to market their products by partnering with content creators. Your job as a partner is to use your platform, be it a blog or social media, to promote a specific brand or product. The idea is to make a sale or bring in sales in exchange for a commission.

affiliate marketing program concept

Affiliate marketing with high tickets works because it is low cost and low risk. However, you should know that it is not an easy road if you are just starting out. Here are some tips for your affiliate campaigns:

1. Create great content

If you want to give yourself a good chance of getting attention for your posts, creating quality content is vital. There is a lot of content flowing over the internet every day. That’s why you need to make sure your content stands out and gives a reason for people to stop scrolling and engage with it. This is only possible if your content adds value for these people.

Mind you, people’s attention spans online are short. You have a short window to grab your audience’s attention. But even for your existing audience you still have to produce good quality content consistently for them to stay involved. Therefore, you should try to improve the quality of your content.

2. Choose your niche

There are many content creators in the market right now. It’s fair to say that the competition is pretty stiff so you have to specialize in something because you can’t specialize in everything.

To do this, you need to research your niche and try to be the best at what you do by selling yourself on social media platforms or striving for the visibility of your blog. Also try to be unique from other bloggers or creators. Look for something you are passionate about. Mind you, it’s not about being an expert, it’s about showing an interest in the topic or topic and being consistent with posting content.

3. Find the Right Affiliate Program

It is also important that you look for the best affiliate programs that work for you. Ultimately, you need to find a program with a good payout and a product with a high sales probability. If you’re part of a program that doesn’t appeal to the masses, it can be hard to get off to a good start. But with the right one it will be easier.

Look for programs with great payouts, but it depends on the niche you’re in. So be realistic about your expectations in terms of payouts relative to the average figures for commission in your niche. The best programs are high paying and bulky affiliate programs, but this is more of an exception than the norm.

4. Choose Platform

While there are no hard and fast rules about which platform to use, if you are an affiliate marketer you should select one or two platforms to focus on. Most social media applications can facilitate affiliate marketing, but blogs and video sharing applications are also effective.

Videos are great for affiliate marketing because people are generally more engaged with visual content, especially if it’s high quality. People are given detailed explanations of the product you are marketing.

Focusing your attention on one or two platforms will set you up for success because it’s easier to manage and track your activities on those two, rather than using multiple platforms.

5. Drive Traffic

You need to generate traffic through your links to drive people or visitors to the relevant page. The more visible a link, the greater its potential reach. You want as many people as possible to read the page and you do that by finding ways to drive traffic to the site. For example, you can opt for paid advertising (pay per click ads† This can be effective because the moment you pay, the algorithm kicks in completely. So it’s worth a try if you have a few bucks to spare.

It doesn’t mean that just making a good video or creating great content will automatically get you clicks. People don’t just open links because they may not trust some websites. Therefore, you need to realize that things like link placement timing and context matter in getting people to follow your links. This is especially true if you use video sharing applications as your primary affiliate marketing medium.

6. Convert Links to Sales

Now it ultimately comes down to making the sale. Your links are supposed to convert leads into sales. To make this easier for you, look for good affiliate programs that allow you to easily convert leads into sales, perhaps because the product is easy to sell.

While the number of clicks should generally be high, you also want the conversion rate to be high. It’s easier to get conversions if the product is easy to sell.


With affiliate marketing it is important to get into the right program. Give yourself some time to assess whether this is the right choice for you and the type of content you normally create. You should not only pay attention to the numbers, but also to the value you add to your audience. It’s not a good idea to join a program that doesn’t suit you, so keep this in mind when you start out.

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