Friday, August 12, 2022

A four-step approach to an effective workplace strategy

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Dan Boram is CEO at AURAa leading design-build company focused on creating experiential office environments.

The nature of the workplace has changed permanently. In 2020, people all over the world had to move everything and operate remotely. We have recently begun our journey back to a sense of normalcy; however, this is not the only change to which we will have to adapt in the coming years.

All this change in the workplace begs the question: do we even need a physical workplace? How do companies justify their purpose if they are not as necessary as we once thought?

Therefore, a well-defined workplace strategy is necessary. Companies will struggle to meet the demands of their workforce if they don’t have a good plan.

What is a workplace strategy?

A workplace strategy is a “systematic evaluation of how the workplace is used to optimize a company’s effectiveness and efficiency.” A well-planned workplace strategy can do wonders for your company’s output and performance while improving collaboration and teamwork. It can also reduce absenteeism and presenteeism and increase employee engagement.

In addition, it can also help attract and retain top talent. Companies that fail to consider how the physical office contributes to their overall business goals may struggle to meet employee expectations, which can lead to a decline in employee engagement and performance.

Changes in how, where and when we work have paved the way for the emergence of new work models. Organizations can survive and thrive by adapting their workspace to support these changes. But how do you know what’s best for your team? There is no single solution, so developing a unique strategy for your organization is critical.

That said, here are my top four suggestions for developing a workplace strategy that works for your organization.

1. Have a business strategy and a people strategy.

By integrating your business goals with people and research, you are in the best position to create a successful workplace. At its core, your workplace is a business resource and can have a huge impact on your company’s inputs and outputs.

Workplace strategies that put both people and business at the heart of the process are better equipped to eliminate inefficiencies and streamline operations. Your workplace strategy should be designed to make your business more effective and agile, consciously and closely aligned with your business goals, strategy and employee needs.

2. Involve your staff.

Workplace strategies are implemented to address employee concerns and effectiveness. Without the help of your employees, it’s nearly impossible to make long-term strategic decisions that benefit your business.

Understanding your unique work culture and how your employees work best is critical to developing an effective, people-centric workplace strategy. The most successful office environments accommodate all work styles to provide employees with enough variety. The conditions for your unique workplace strategy are determined by the way your employees work.

3. Use data to determine your strategy.

Workplace strategy technology has arrived, bringing a scientific approach to determining how your workspace can better support your team. My advice is to make a data-driven decision. You can make more informed decisions in the workplace if you assess and categorize your team based on their work styles.

The most successful companies have both a business strategy and a people strategy. Find an analytics tool that helps you assess your team so you can better understand your employees’ needs. This makes determining and implementing the best office strategy for your workplace a lot easier.

4. Plan for the future.

Once you have the data to plan for your current workplace strategy needs, align it with your business and workforce strategies to scale your workplace needs for predicted growth. A well-executed workplace strategy can help your business, especially if it includes plans to anticipate growth and deal with adversity or the unknown. By collecting data now and assessing your team every eight to 12 months, you can better predict — and prepare for — what the future holds for your workplace.

Developing a workplace strategy is not easy; many factors, from business goals to work culture to employee expectations, come into play. However, if you have a business strategy and a people strategy, including your employees, and understand how your people work, you can make data-driven decisions, which is an excellent step toward developing the best workplace strategy for your business. Business Council is the leading growth and networking organization for entrepreneurs and leaders. Am I eligible?

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