After Flipkart Flights, the e-commerce player is venturing into hotel bookings

• Flipkart Hotels strives to provide customers with options to book hotel rooms in 3 lakh domestic and international hotels.
• In addition to offering flexible travel and booking policies, Flipkart also aims to offer simple EMI options.
• Flipkart Hotels, launched on Cleartrip’s API, will benefit from Cleartrip’s in-depth knowledge of travel customers and industries, the company said.

E-commerce major Flipkart today announced the launch of a new hotel booking feature, Flipkart Hotels, on its platform. Launched on the back of Cleartrip’s API, Flipkart Hotels will allow customers to book hotel rooms in 3 lakh domestic and international hotels.

“Available in the Flipkart app, this new offering provides a hassle-free booking experience and timely communication through popular messaging apps. The platform further allows users to take advantage of third-party offerings on the Flipkart platform,” the company said in a press release.

flip card Hotels says it will benefit from Cleartrip’s in-depth knowledge of travel customers and industries. It had acquired the travel booking company in 2021. However, the e-commerce platform had launched a service in 2020, during the pandemic, to support flight bookings on its app.

“Flipkart Flight has been on a steady path of growth in the travel industry since we entered this space. With Flipkart Hotels, we are reinforcing our commitment to provide our customers with a better experience and superior service in subways and beyond,” said Adarsh ​​Menon, Flipkart’s senior vice president.

In addition to offering flexible travel and booking policies, Flipkart also aims to offer simple EMI options.

“With our banking partner’s financial offering, customers will unlock great value in this segment and enhance Flipkart’s capabilities as a preferred one-stop shop for Indian customers’ travel booking needs,” said Menon.

The online hotel booking market in India has players such as Oyo, Airbnb, Trivago, Booking.com and Treebo.

Flipkart plans to capitalize on growth in the hotel and hospitality industry after the pandemic. It said new travel trends such as exploring lesser-known destinations, work, long-term stays and vacation rentals are becoming mainstream.

“These developments give a boost to the travel industry. Given the 70% growth in the last quarter compared to a CAGR of 60% over the past two years, the next festive quarter is expected to be even better for the overall travel industry,” said Flipkart.

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