Monday, June 27, 2022

Alexa Shopping List Savings is a new coupon feature for Amazon’s voice assistant

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

While you may buy a lot of things on Amazon, most people don’t do their weekly shopping at the retail giant (unless Whole Foods is your local store). Amazon is therefore missing out on much of your shopping habits and now offers you an incentive to hand over that data: grocery receipts.

Alexa Shopping List SavingsLaunched this month, is a new digital assistant feature that lets you clip coupons in the Alexa app for items you’ve added to your shopping list. The savings are added together and the cashback will be on your Amazon digital gift card within a few days. The US-only service is now available to all customers and works exclusively with the Alexa app’s pre-installed shopping list.

How the coupons appear in the Alexa shopping list.
Screenshot Jennifer Pattison Tuohy / The Verge

Items can be added to the list by asking a smart speaker to do so (“Alexa, add eggs, milk, and bread to my shopping list”) or by adding them manually using the smartphone app. Coupons will then be displayed in the list next to the related item, where you can choose to apply them.

Once you’ve been to the store, upload your receipt and scan the barcodes of the eligible items in the Alexa app to get your discount. It’s more of a hassle than using in-store coupons and is more like a traditional discount process. But with the price of groceries is risingevery cent counts for many people these days.

While it wasn’t entirely clear until recently that what you say to your smart speaker can be used by Amazon to show you ads, Amazon is more direct with this service. It features prominently on the Amazon Shopping List Savings page that details any information you upload and the offers you activate “may be shared with Amazon’s service providers.” That data will be used in accordance with Amazon’s privacy policy† If you use a supermarket loyalty card, you have probably entered into a similar data exchange, with: many stores collect and track customer data

The offers are brand specific, not store specific. For example, I saw offers for Dave’s Killer Bread next to the bread entry and Snapple Elements next to the iced tea entry in my Alexa shopping list. Amazon spokesperson Trang Nguyen told The edge that there are more than 100 participating brands, including Pepsi, Snapple, Johnson’s, Sonoma Gourmet and Applied Nutrition. Most of the offerings are in the grocery and pharmacies category, and there’s no specific affiliation with Amazon-owned Whole Foods, Nguyen said. “Customers can use these offers at their favorite stores across the country, including Whole Foods,” he said.

While you can add items to an Alexa shopping list by talking to an Echo smart speaker, you don’t need to have one to use the saver feature. The coupons are only available by using the Alexa app and signing up for an account.

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