Tuesday, August 9, 2022

Amazon partners with Dude Perfect for alternative football streams on Thursday nights

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Starting this season, Amazon Prime Video will be the exclusive home for the NFLs Thursday night football. But if you don’t want to see the main show featuring two of the biggest names in sports broadcasting, the company will offer alternative streams, including the one with the hugely popular YouTube channel Dude Perfect.

The creators of Dude Perfect built their giant YouTube channel – it has 58 million subscribers — about things like bizarre stunts and trick shot videosand it seems they have that same energy going to their Thursday night football broadcasts. “Watch the boys predict what happens in the next piece and welcome an entertaining parade of dunk tanks, pudding cannons, special guests and the occasional world record attempt,” Amazon wrote in a press release.

Amazon hasn’t announced exactly which one TNFa games will still have Dude Perfect streams. If the Dude Perfect crew isn’t your thing, Amazon says they’re “among” the “multiple alternative stream offerings” that will be available this season.

Sports broadcasting is becoming increasingly important for large technology companies. Exclusive to Amazon TNFa deal is ahead 11 years (and it’s actually starting earlier than originally intended), and collaborations with creators like Dude Perfect could encourage more people to tune in. Amazon is also reportedly one of the bidders for the lucrative NFL Sunday Ticket package; Apple seems to be fighting for that too. And speaking of Apple, it recently announced a major sports deal of its own: It will stream every Major League Soccer game for 10 years starting in 2023.

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