Amazon’s IMDb TV is getting a new name. Starting April 27, the ad-supported streaming service will be known as Freevee, according to The Hollywood Reporter† Amazon’s Studios division told the outlet that the new name is designed to better reflect how much it costs to access the platform.
As part of the rebrand, Amazon said it would also invest more in original programming, promising to offer 70 percent more exclusive content than it currently does. Among the shows that Amazon plans to debut on the platform are: High school, a coming-of-age series from indie duo Tegan and Sara. The company will be announcing additional details about Freevee’s upcoming range of originals at its NewFronts presentation on May 2.
We know from coverage of The information that Amazon had been thinking about rebranding IMDb TV since early last fall. At the time, business leaders had reportedly considered names like “Sun,” along with “Free TV” and “Free Streaming TV,” as possible options. The thought among executives was that the existing name was too difficult for people to pronounce and therefore affected its popularity.
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