Saturday, September 23, 2023

Amazon’s best-selling new charcoal grill is… the Google Pixel Buds Pro?

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Are you preparing for a summer cookout? like you go to Amazon nowyou can pre-order the retailer’s hottest new charcoal grill: the Google Pixel Buds Pro.

Yes, that sentence you just read didn’t make sense, but Amazon’s search engine thinks it does! The algorithm apparently decided that: not only count the new charcoal-colored earbuds as a “charcoal grill,” they’ve apparently been the best-selling product in that category for over 24 hours (via reddit and Mishal Rahman) without Amazon doing anything about it.

See for yourself:

One of these things is not like the other.
Screenshot by Sean Hollister / The Verge

“#1 new release in charcoal grills,” reads Amazon’s badge.

In general, I wouldn’t read too much about badges you would see on an Amazon product. Another example: did you know that the “Amazon’s Choice” badge is not a stamp indicating any kind of quality? It’s algorithmically distributed to all sorts of products you’d think don’t deserve it.

And don’t get me started on Amazon’s user reviews — though the company there clearly knows it has a problem, and carries out major enforcement actions every year (like this recent crackdown on fake review groups on Facebook).

Last month, The Wall Street Journal wrote about the deluge of Chinese brands with random letters that appear when you search for products. It’s interesting to see how many of them are also on the charcoal grill list – including legendary brands like RESVIN, Cecarol, Oilzz, YSSOA and DOIT.

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