Saturday, September 23, 2023

Amazon’s latest stunt beams a new Prime Video sci-fi show into space

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Shreya Christina
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tried a new marketing strategy to get more eyeballs (or eyestalks) on a new Prime Video show: it beamed the first episode of sci-fi series night sky from the Earth’s atmosphere. The company did the stunt earlier today for what it calls “the first-ever intergalactic premiere for a TV series.”

Satellite service companies SES and Intelsat used their ground stations and geostationary satellites to send the episode out of range of our planet. Prime Video listed in that the broadcast is not picked up by broadcast satellites and sent back to solid ground, as is usually the case. “Theoretically, this makes the broadcast available to anyone open to receiving satellite signals 384,000 kilometers from Earth and beyond — the equivalent distance from Earth to the moon,” it said.

Prime Video claims that not only is it the first streaming service to send its content to space, but it also marks the “furthest distance a TV series has deliberately spread”. The episode aired using Ku and C band frequencies, which are commonly used for satellite TV, media distribution and communications. So if there is someone or someonething there with the right gear, they’ll be able to watch the first episode of what sounds like an intriguing series.

night sky premiered today on Prime Video. It centers on a couple (played by Sissy Spacek and JK Simmons) who have been hiding a secret for years: there is a room buried in their backyard that is connected to a desolate planet. However, everything changes when a young man (who they think is an alien) enters their lives.

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