Wednesday, June 29, 2022

An Agency’s Guide to Earning Better SEO Sales

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Are you an agency that sells SEO services? If so, then you know how hard it can be to earn good sales. After all, SEO can be a complex and confusing topic for many entrepreneurs. Fortunately, there are some things you can do to make selling SEO services easier. In this guide, we will share some tips on how to sell SEO services and earn better sales. If you belong to an SEO agency for better results, you can partner with a SEO Reseller company from the US.

Make sure you understand SEO yourself

If you are going to sell SEO services, it is important that you have a good understanding of the subject itself. This allows you to confidently answer any questions from potential customers. It will also help you identify any objections. To get a better understanding of SEO, we recommend reading some of the following resources:

  • The Beginner’s Guide to SEO by Moz
  • SEO For Dummies by Bruce Clay
  • The Art of SEO by Eric Enge, Stephan Spencer and Jessie Stricchiola

Once you have a solid understanding of SEO, you can get started with your sales pitch.

Keep your pitch simple and to the point

When selling SEO services, it’s important to keep your pitch simple and to the point. Prospects don’t want to hear a long and complicated sales pitch. They just want to know how you can help them and the benefits they will gain from working with you. So make sure your pitch is clear and concise.

Be prepared to answer questions

When you sell SEO services, you need to be prepared to answer all the questions from potential clients. This means that you are aware of the latest changes in the SEO industry and know how to address common concerns.

To help you prepare for questions, we’ve compiled a list of some of the most common below:

  • What is included in your SEO services?
  • How much do your SEO services cost?
  • How long does it take to see results from your SEO services?
  • What is your experience with SEO?
  • Can you guarantee results?

By being prepared to answer these questions, you will be in a better position to sell SEO services and generate more revenue.

Invest in good SEO tools:

If you want to sell SEO services, you need to have the right tools. After all, you cannot provide good service if you do not have the right tools. There are many great SEO tools out there, but some of our favorites are Moz, Ahrefs, SEMrush, and Google Search Console.

Each of these tools will help you in different ways, so it’s important to choose the tools that are right for your needs. And remember, the better your tools, the easier it is to sell SEO services and generate more revenue. Professional tools can save you a lot of time and make your work easier.

Understand your target market:

If you want to sell SEO services, you need to understand your target market. After all, you can’t sell something if you don’t know who you’re selling it to. When it comes to SEO, there are a few different types of businesses that typically need services. These include small businesses, local businesses, e-commerce stores, and startups.

Each of these companies has different needs when it comes to SEO. For example, a small business might need help with on-page optimization, while an e-commerce store might need help building links. It is important that you understand the needs of your target market so that you can sell them the services they need.

Offering a money-back guarantee:

If you sell SEO services, you must offer a money back guarantee. This shows prospects that you are confident in your ability to deliver results and that you are willing to put your money where your mouth is. Money-back guarantees are also a great way to build trust with prospects.

When offering a money back guarantee, make sure you are clear about what it covers. For example, do you get the full amount back if the customer is not satisfied with the result? Or will you only get a part of the compensation back? Be sure to describe the details of your money back guarantee so that there is no confusion.

Promote your service well:

If you want to sell SEO services, you need to promote your service well. After all, no one will take your services if they don’t know about it. There are a few different ways you can promote your SEO services. These include writing blog posts, guest blogging, creating infographics, and using social media.

When promoting your services, make sure you clearly understand the benefits of working with you. For example, do you help them increase their traffic or improve their position in the search engines? Be sure to describe the benefits so potential customers know what to expect from working with you.

Prepare appropriate documentation and contracts:

If you are selling SEO services, you must have proper documentation and contracts. This includes a proposal, service agreement and contract. The proposal should outline the scope of the work and the results you deliver. The service agreement must specify the terms of your agreement, such as the duration of the project and the price. And finally, the contract should protect both you and your customer by outlining the legal terms of your agreement.

Having the right documentation and contracts in place will help you sell SEO services with confidence. This will also help protect you and your business in case any disputes arise along the way.

Be prepared to negotiate:

When selling SEO services, you must be willing to negotiate. After all, not every prospect will be willing to pay your asking price. And that’s okay. Be prepared to negotiate price and scope of work.

By being willing to negotiate, you show prospects that you are flexible and willing to work with them. This can go a long way in closing the sale.

Shut down!

The bottom line is that selling SEO services can be a great way to generate more sales and grow your business† But it is not always easy. You must be willing to promote your services, negotiate the price and put together the appropriate documentation. Doing all this will put you in a good position to sell SEO services and earn more business.

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