Friday, September 22, 2023

Apple has reportedly dropped NFL Sunday Ticket negotiations

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Shreya Christina
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In 2021, Apple would secure streaming rights to the National Football League’s Sunday Ticket package. Now, a year later, the company has reportedly called off negotiations. The refreshment comes from a as regards . According to author Dylan Byers, Apple recently said no to the NFL “not because they can’t afford it [the package]but because they don’t see the logic.”

With Disney also reportedly bowing out of the denials, the talks have become a two-horse race between Amazon and Google. “Amazon can use [the deal] to boost Prime subscriptions; Google can use it to fuel its YouTube TV business,” Byers added. Of the two suitors, Amazon is probably the better fit, as Prime Video is its exclusive home for the next decade.

Last year, The athletic reported that the NFL was asking for more than $2 billion a year for Sunday Ticket rights, a price at least $500 million more than what DirecTV had paid to broadcast Sunday games. At a news conference earlier this week, NFL Commissioner Roger Goodell said that negotiations for the Sunday Ticket are on “a very critical point“for the league. That seems to have been an understatement.

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