Tuesday, September 26, 2023

Apple is reportedly engaging Hollywood talent to create content for its upcoming AR headset

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Apple has reportedly enlisted Hollywood directors like Jon Favreau to create video content for its long-rumored mixed reality headset. According to The New York Timesthe filmmaker develops an experience that Prehistoric Planetbring the original Apple TV+ series he helped produce to life on the device.

Confirmation of recent reporting from Bloomberg’s Mark Gurman, The times states that the headset is “expected to ship next year”. It will reportedly have a design reminiscent of ski goggles. With the start of WWDC 2022 just days away, it’s unclear if Apple has anything to say about the device on Monday.

However, The times reports that the company plans to announce new software tools that will allow developers to add additional camera and voice features to their apps, creating the framework for experiences you could navigate without a visual interface.

Citing “two people familiar with the project”, The times reports that “ongoing challenges” with battery life have prompted Apple to delay the headset until 2023. That’s broadly consistent with reporting Bloomberg published at the beginning of the year stating that the company would likely delay the device due to development issues such as overheating.

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