Saturday, May 21, 2022

Atari partners with Cariuma to create a 50th anniversary sneaker collection

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Atari is celebrating its 50th anniversary with some smoking new kicks. The revered gaming company announced on Thursday that it is partnering with sustainable shoemaker Cariuma. The collection will feature five designs on top of two of Cariuma’s most popular sneaker styles, the Chuck Taylor-esque OCA Low and the Vans-adjacent Catiba Pro.

The Catiba Pros retail for $98 and come in black and white variants, while the $89 OCA Lows will feature a red color scheme in addition to the black and white. While both feature the Atari logo prominently, the two styles will be distinguishable from a distance as the Lows sport the words “Game On” as opposed to the Pro’s depiction of a pixelated Cariuma logo. The sneakers are made from eco-friendly materials, including GOTS certified organic cotton canvas, natural rubber and recycled plastics. In addition, Atari and Cariuma will plant two trees in the Amazon rainforest for every pair purchased.

This isn’t the first time the worlds of fashion and gaming have collided, Playstation has released branded shoes through Nike and Adidas has been linked to Xbox before – there was even an Atari speaker hat released not too long ago. The Atari x Cariuma collection is available online at: Cariuma.com

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