Saturday, September 23, 2023

Blank Burger King email orders confuse thousands of customers

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Shreya Christinahttps://cafe-madrid.com
Shreya has been with cafe-madrid.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider cafe-madrid.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Burger King has just emailed thousands or millions of customers with a blank email confirmation for the order. The blank emails started popping up around 12:15 a.m. ET, leaving Burger King customers confused as to whether the company was breached by a hungry hacker attempting a midnight party, or whether the emails were just a giant whopper of be a mistake.

Twitter users quickly turned to the social network in a state of confusion over the blank emails, with some even receiving two Burger King emails in an apparent double whopper of a mistake. The order emails are completely blank and were sent from Burger King’s main promotional marketing email address.

Burger King’s blank order form.
Screenshot by Tom Warren / The Verge

There is no clear indication that Burger King has been violated and we reached out to the company to explain these random midnight burger emails. Many people who received the emails don’t even remember creating a Burger King account, so it could just be a system change that went wrong and sent blank orders to the entire Burger King marketing database.

Anyway, as soon as we hear back from the house of the whopper emails, we’ll update you accordingly.

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