With Boost Mobile, you can now pay a portion of your phone bill with “blockchain-backed” Boostcoins earned by watching ads and playing games (via CNET† In a press release, the carrier says you can get BoostCoins by downloading the new BoostOne app and then interacting with Boost Mobile’s games, ads, and partners from within the app.
But don’t get too excited just yet – one Boostcoin is equal to just one cent. In other words, you’ll probably have to spend a lot of time on the app if you want to see significant savings. As indicated by CNETWatching an ad that lasts a few seconds will get you two Boostcoins. There also is a Wheel of Fortune-style spin and win game that rewards players with anywhere from five cents to $5 in a single spin. It’s unclear if there are any restrictions on how many games you can play per day and how many ads you can watch.
“This represents an exciting new business model and a stepping stone into the future for wireless consumers,” said Stephen Stokols, Boost Mobile’s CEO, in the press release. “Most telcos rely on subscription models, but it’s time to move beyond the old ways and embrace proven digital models that are popular in other industries.”
Boost Mobile says it plans to let users share Boostcoins with each other in the future, and will eventually include other ways to redeem the coins, such as exchanging them for a free phone. It is still not entirely clear how Boostcoins are supported by the blockchain, and Dish (Boost’s parent company) did not immediately respond. The edge‘s request for comment.
This isn’t Dish’s first attempt at moving into the web 3 space, and (unfortunately) it looks like it’s just the beginning. Earlier this month, Dish finally launched its 5G network in Las Vegas called Project Genesis. It has rolled out a companion app that comes with gamified ways to help the company fine-tune the network, offering some rewards for participating, including NFTs.
Last week, Boost CEO Stokols teased the new postpaid Boost Infinite wireless plan coming this fall. Stokols hinted at letting users pay for their new phones with cryptocurrency, as well as allowing users to exchange their unused data for digital currency. Dish is currently trying to squeeze its way between T-Mobile, Verizon and AT&T to become the fourth major carrier option in the US, and the deadline to provide 20 percent of the population with its service is approaching.