Welcome to our regular feature on the important things to see and do for the ANZ startup community, brought to you by the director of the Spark FestivalMaxine Sherrin.
She chooses 3 things that are worth putting in the agenda for the coming week. If you want to know more, sign up for the Weekly sparksMaxine’s overview of everything going on in Australian technology and startups, out every Monday.
Here’s what’s hot this week:
Wed 11 May 11:00 a.m. AEST
As your business grows in size and reputation, it’s important to protect your brand from counterfeiters and competitors.
Even in the very early stages, it’s important to protect yourself from another company taking advantage of all your hard work, or damaging your reputation with lesser quality products and services.
Find out what a trademark is, how to check for infringements and what to do if you think yours is being infringed. B
responsible event immediately after this: Discover the difference between a trademark and a company name†
Wed 11 May, 4:00 PM AEST
Your marketing should build a community around your business by being useful, valuable and relevant to your customers.
For social enterprises, there is a huge opportunity to use your impact story to gain attention. Learn how to design your target market or customer avatar and build empathy to better understand what your audience is looking for.
Attend three events in this series and you are eligible to pitch for the Social Enterprise Award and potentially win $10,000 to kickstart your project.
Wed May 11, 5:30 PM AEST
Haymarket HQ has established itself as Sydney’s GoTo source for all things NFT.
If you haven’t been to any of their events, but you’re curious to learn more and connect with others interested in NFTs, check out this Pitch Night.
Open to all NFT makers, investors, enthusiasts and just the curious.