Fortnite adds Coachella to its long, long (long) list of in-game collaborations. The annual music festival announced today that it is partnering with developer Epic Games to release Coachella-themed skins and in-game features for its first foray into gaming.
Today, Coachella is known as much for its performances as it is for the outfits the attendees wear – so it’s fitting that both go to Fortnite†Coachella will release two series of skins to coincide with weekends one and two of the music festival, which kicks off on April 14 and April 22. The outfits, inspired by the Coachella style, respond to music played in the game. The first group of items goes on sale in the Fortnite shop at 8 p.m. ET tonight.
In addition to the skins, Coachella will also make a takeover of the in-game Icon Radio, and players will be able to listen to music from more than 30 artists from this year’s festival lineup as they Fortnite vehicles.
While this is Coachella’s first time coming to the game, it’s far from the first musical collaboration. Fortnite has focused more on music and live events in recent years: Marshmello and Ariana Grande have performed and artists have participated in musical events built within the game’s creative mode. Epic even built a studio for in-game concerts and said the Fortnite stage should be considered a tour stop.
The Fortnite partnership is part of a bigger push from Coachella this year towards digital festival components. The festival has come out multiple rounds of NFTs and mobile AR features for visitors leading up to the festival.