Companies that want to scale must invest in their employee culture
Saravana Kumar is the founder and CEO of kovai.coa company engaged in Enterprise Software & Knowledge Management Space.
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Companies are defined by the behavior that employees exhibit in pursuing the company’s mission. As Mahatma Gandhi said, ‘Watch your thoughts carefully, for they become your words. Control and watch your words, for they will become your deeds. Consider and judge your actions, for they have become your habits. Recognize and pay attention to your habits, for they will become your values. Understand and embrace your values, for they become your destiny.”
The core values of a company play an important role shaping the organizational culturethat lays the strong foundation for the company’s long-term success.
The importance of investing in corporate culture
Improving your corporate culture builds a trusting relationship between your internal teams. This enables employees to have a healthy discussion and helps them make decisions. Since the cultural mantra is based on the company’s mission and values, all employees will have a vested interest in making choices that support the company’s success.
A strong organizational culture also helps to attract and retain good talent. When hiring candidates, you should assess candidates for potential cultural fit in addition to their skills and experience. The best candidates will resonate with the company culture and help spread it. Focusing on cultural fit during the hiring process also helps reduce employee turnover, as you choose employees who are already committed to achieving the company’s mission. In addition, employees are more willing to be brand ambassadors and use their network to spread the company’s work environment, culture, benefits, and so on.
In addition to internal benefits, the company culture can foster healthier relationships with your potential and existing customers. Improve customer ratings when the company culture is strong and you can build strong relationships with prospects who share your beliefs. It makes it easier to do business with entities that share the same values, leading to growth. Culture is therefore a strategic exercise.
Ways to build your company’s culture
In the beginning, the founders of startups played a vital role in shaping the company’s core values – and therefore its culture. However, once the startup scales, it becomes more difficult for these leaders to self-manage employee retention, customer churn, brand loyalty, and employee trust. The best way for founders to ensure a sustainable business is to build a good culture that binds everyone together to improve the company’s long-term success.
From the top down, corporate culture affects every corner of the organization. Here are a few long-term strategies you can use as part of your cultural script.
• Have the company’s leadership demonstrate the ideal behavioral traits in day-to-day activities.
• Have one-on-one conversations with your colleagues to coach them to engage in behavior that aligns with company values. This meeting provides the foundation for leaders to identify and support emerging leaders.
• Promote a good work-life balance by adopting a disciplined approach to work, such as a “no emails on weekends” policy to ensure employees enjoy their time off.
• Organize meetings for all involved to reiterate your mission and highlight any progress towards achieving it.
• Encourage employee self-learning and offer professional development to enhance your company’s long-term success.
• Use local business events, conferences and leadership meetings as ways to promote the company and its values.
• Maintain team bonding and maintain a collaborative work environment to improve employee experience.
If you want to build a sustainable business that will stand the test of time, investing in corporate culture is a core business that founders should invest in early on!
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