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Customers are more likely to notice Grand Vitara’s starting price, says Maruti .’s Shashank Srivastava

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The new Maruti Suzuki Grand Vitara costs between Rs 10.45 lakh and Rs 19.65 lakh (ex-showroom, New Delhi).

Varun Singh

New Delhi,UPDATED: 10 Oct 2022 15:22 IST

The Grand Vitara was launched on September 26.

By Varun Singh: Maruti Suzuki India announced its re-entry into the mid-sized SUV segment with the launch of the Grand Vitara on September 26. The Grand Vitara is priced between Rs 10.45 lakh and Rs 19.65 lakh (ex-showroom, New Delhi), like the Hyundai Creta, Kia Seltos, Skoda Kushaq, Volkswagen Taigun and MG Astor. According to a senior official at the country’s largest automaker, customers are more likely to notice the Grand Vitara’s starting price.

While the entry-level Grand Vitara is priced at Rs 10.45 lakh, the same is Rs 10.44 lakh for the Creta, Rs 10.49 lakh for the Seltos, Rs 11.29 lakh for the Kushaq, Rs 1156 lakh for the Taigun and Rs 10.32 lakh for the Astor. All prices are ex-showroom, New Delhi.

“Our research shows that the customers are not looking at the top price because it could be based on the features and technology in that variant,” Maruti’s Senior Executive Officer for Marketing and Sales Shashank Srivastava told India Today.

“Customers generally look at the starting price. This is something that customers are more likely to notice in the case of the Grand Vitara,” he added.

The Grand Vitara is available in six variants: Sigma, Delta, Zeta, Zeta+, Alpha and Alpha+. The new medium-sized SUV has a 1.5-litre hybrid engine (115.56 hp and 122 Nm) and a 1.5-litre mild hybrid engine (103 hp and 136.8 Nm). The strong hybrid engine is mated to an e-CVT, while the mild hybrid engine has options for 5-speed MT and 6-speed AT. In addition, the four-wheel drive option (Suzuki All Grip) only comes with a mild hybrid engine.

The base variant – Sigma – of the Grand Vitara uses a mild hybrid engine in combination with a 5-speed MT. It gains features such as LED projector headlights, PM2.5 cabin air filter, keyless engine start/stop, sliding front center armrest, 60:40 split rear seatback, rear AC vents, rear disc brakes, ESP, hill hold, and heated rear window.

The strong hybrid variants of the Grand Vitara will receive an inclusive special introductory package consisting of an extended warranty of 5 years / 1,000,000 kilometers and an original Nexa original accessory package worth more than Rs 67,000. Maruti offers a standard warranty of 8 years/1.60,000 kilometers on the lithium-ion battery pack of such variants.

Regarding the special introductory package, Srivastava said Maruti wants a faster adoption of green technology. “We are giving more value to the customers by providing nearly Rs 70,000 in extended warranty and accessories,” he said.

“The extended warranty is provided because many customers have some kind of apprehension, especially in the case of a new technology. Therefore, faster adoption of new technology is possible by giving customers some incentive to use it,” he pointed out. from.

Maruti will offer the special introductory package with the ‘first few thousand vehicles’. “We would like to give it until we have a good adoption, but we don’t have an exact figure in mind at the moment,” Srivastava said.

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