Friday, September 29, 2023

Dbrand launches Something skins that make your phone look like Nothing

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

After months of teasing and overhyping, the Nothing Phone 1 is finally here. We got our hands on the device this week and found that it’s mostly just a regular smartphone with a cool translucent back – so wouldn’t it be cool if you could have that look on the phone you already own?

That’s what device supplier Dbrand wanted to do, and it ended up making… Something. It’s a collection of skins and cases that match the geometric white and gray style of the visible interior of the Nothing Phone 1, but you can pair them with select iPhones, Pixels, and other devices.

The iPhone 13 Pro Max and Pixel 6 Pro show off their insides like it’s nothing.
Image: Dbrand

Dbrand CEO Adam Ijaz said the main appeal of the Nothing phone is its aesthetics and believes no one would want to cover it up with a case or skin. “If we can’t cover the phone, how do we profit from nothing?” Ijaz said via email. The belief at Dbrand is that there won’t be a whole lot of Nothing phones in the wild and the brand is “untested” and “overhyped”, but people are interested in the look.

Text is printed on the small corner of this zoomed-in image of the emblem.  It says Model:6PRO, Something Technology Limited, 34.47972001011N 113.3353001040W, United States.  There is a no trash icon and a CE icon on what appears to be a white ribbon cable.

There is also an Easter egg in the form of GPS coordinates printed on the back of the Something decal: 34.47972001011N 113.3353001040W
Image: Dbrand

The Something line is now available in a limited capacity, and the first run will include versions for the iPhone 13 Pro Max, the Pixel 6 Pro, and the Samsung S22 Ultra. You can get them as a skin for $24.95 or a grip case for $49.90. There are plans to release a Nintendo Switch version as well, and additional devices will come based on demand.

Dbrand is known for his sarcastic and snarky marketing that pokes fun at tech companies. Last year, it even got a cease and desist letter from Sony for releasing side plate replacements for the PS5 after Dbrand urged them on its product page with the message, “Go ahead, sue us.” Dbrand would later redesign the plates to avoid looking like the official ones, and the product page now headlines, “Checkmate, Lawyers.” It remains to be seen if Nothing will sue Dbrand for Something.

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