Months after announcing their goal, WarnerMedia and Discovery responded what will happen and once they form the imaginative name. Per Discovery chief financial officer Gunnar Wiedenfels said during a recent panel at the 30th annual Media, Internet and Telecom Conference that the company plans to combine the two platforms into one unified streaming service.
“One of the key points here is that we believe in a combined product rather than a bundle,” he said. “We believe the breadth and depth of this content offering will be a phenomenal value proposition for consumers.”
The merging of the two platforms is something Wiedenfels said he expects to take a few months before Warner Bros. Discovery “will do it in a way that is a great user experience for our subscribers.” In the meantime, HBO Max and Discovery Plus customers should expect at least some form of bundling.
Wiedenfels suggested that this could take the form of content sharing between the two platforms and the introduction of single sign-on. One question the director didn’t answer is how much it will cost to subscribe to the new combined service. Discovery Plus and HBO Max currently start at $5 and $10 per month, with both platforms offering more expensive ad-free tiers.
It’s not surprising to learn that Discovery and TimeWarner are planning to unify their streaming platforms. When the merger was first announced last year, it was positioned as a move that would better enable the two companies to compete with Netflix, Disney+ and other rivals.
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