Friday, August 12, 2022

Do you want to build your brand reputation? Try These 15 LinkedIn Tactics

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

In the 20 years since its launch, LinkedIn has cemented its reputation as the go-to online destination for business professionals, especially in the entrepreneurial community. Whether you’re a new startup founder, serial entrepreneur, or an established business owner, you can use LinkedIn to grow your network and find collaboration opportunities while generating brand awareness.

If you’re new to LinkedIn or haven’t yet tapped into its full potential, there are a few ways you can use the platform to build your brand’s reputation. Below 15 members of Business Council each shared a specific LinkedIn strategy to achieve this goal.

1. Create content about thinking leadership

Think about your target audience and what they want to hear. Create a consistent and unique perspective. Make sure the way you present yourself and your brand is authentic and feels natural. Harness the power of video and bring your team to the fore by showing the human faces and voices behind the brand. – Samuel Johnston, nth company

2. Schedule a LinkedIn Newsletter

With a well-planned LinkedIn newsletter, entrepreneurs can share their expertise on a specific topic to establish themselves as an expert in their field. Publishing curated content on a regular basis will not only boost their brand reputation, but it is also an effective way to generate qualified leads. – Marilisa Barbieric

3. Schedule regular posts

Establish a regular schedule for LinkedIn posts to establish yourself and your company as a thought leader in your industry. Regular, original posts that meet the goals you’ve set for your LinkedIn Page will increase your visibility and reach. Then go out and talk to others; it is a social network after all. – Ty Allen, SocialClimb

4. Optimize your profile

Refine your profile. LinkedIn has a different persona and your profile is a big part of that. Where many other social media channels focus on what you post, LinkedIn users tend to actually view the profiles of people they want to connect with. Complete all sections in the profile, including recommendations and references. – Sam Kaufman, On The Level Construction, LLC

5. Take advantage of network opportunities

One of the best ways to use LinkedIn is to network. I think if you can network and collaborate with people on LinkedIn, you can build more relationships and trust with other people’s networks. This can be powerful in helping you establish a strong brand. – Michael Leonard, The market atmosphere

6. Collaborate across domains

Cross-domain collaboration can be a way to gain a competitive advantage. Assuming you’re already connecting with people in your industry, curiosity about what others are doing and making these connections may one day overlap in business in the future. In the short term, you will bond with those whose work interests you and follow to learn more. You also build authentic bonds that become allies. – Paul L. Gunn, KUOG Corporation

7. Connect with others in the same industry

Entrepreneurs can use LinkedIn to build the reputation of their new brand by connecting with other individuals in the same industry, their competitors, and potential customers or employees. Creating and sharing rich content on the platform allows them to engage others and raise awareness of their brand, increase their audience and follow. – Johan Hajjic, Top Key

8. Share achievements

Use this social platform to share your achievements, awards and press features. These posts will not only increase brand awareness, but also give you the opportunity to introduce a new network for your business and its journey, giving people a glimpse into your business. – Kelley Higney, Bug Bit Thing

9. Create a Company Page

Start by creating a LinkedIn company page. With a LinkedIn Company Page, you can showcase your company’s products, services, and industry expertise to the millions of professionals who use LinkedIn. You can also use your page to drive traffic to your website and blog and to recruit top talent for your business. – Matthew Ramirez, reformulate

10. Demonstrate your brand

Show that your brand gives itself instead of selling. Connect and refer people to solution providers instead of always saying “look at me”. We often believe that talking or writing about what we know is the only way to show value. – Andrea Fredrickson, Revela

11. Harness the power of video

LinkedIn has a live broadcasting feature for video. There is nothing more powerful than video for building a connected brand remotely. Video allows tonality, body language, and emotion to flow through the screen, creating a connection that text just can’t provide. – Jeff Giagnocavo, Gardner’s mattress & more

12. Have a structured plan

It is essential to have a structured plan for building a brand on LinkedIn. First optimize your own profile and then focus on your target group. Send connection requests to relevant contacts and start a conversation once accepted. Share assets and information of value to build credibility and your brand. If you’re short on time, use automation to do this quickly and at scale. – Will van der Sanden, Dux soup

13. Add value

LinkedIn is a powerful brand tool when used wisely. The important thing is to be true, be professional and add value. Since this is mostly a professional community, value is highly valued and rewarded. What I’ve found most valuable and getting responses is adding videos, talking personally about the audio industry, and providing stats and facts to establish credibility. – Ron Jaworskic, TrintyAudio

14. Share important business information

LinkedIn is a wonderful and valuable free tool to share recent company profits, add weekly updates and promote press functions. It’s also a great way to share important business data with potential investors and partners. Remember that LinkedIn is a professional platform, so your content shouldn’t be the same as you post on Instagram. Authenticity is still central. – Jaclynn Brennan, phylic

15. Celebrate Your Employees

Use LinkedIn to share industry knowledge, participate in relevant discussions, and connect with employees. Follow industry conversations with relevant hashtags and comment, like, and share content that aligns with your expertise. LinkedIn is also the perfect, inexpensive place to celebrate your employees, so don’t forget to talk to them too! These impressions help build your brand. – Cindy Roark, Sage Dental

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