EA officially releases the . traps FIFA branding for its popular football video games, starting with next year’s release, the company announced Tuesday. The new title for the games will be EA Sports FC†
Despite the name change, it sounds like much of the DNA of FIFA games will remain the same. “Everything you love about our games will be part of EA Sports FC — the same great experiences, modes, competitions, tournaments, clubs and athletes will be there,” EA’s Cam Weber said in a blog post† “Ultimate Team, Career Mode, Pro Clubs and Volta Football will all be there. Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues in which we continue to invest for decades will still be there, unique in EA Sports FC† That includes exclusive partnerships with the Premier League, LaLiga, Bundesliga, Serie A, the MLS – and much more.”
Weber said EA will share more information about: EA Sports FC in the summer of 2023. He also pledged that EA is “committed to making sure the next FIFA is our best ever, with more features, game modes, World Cup content, clubs, leagues, leagues and players than any FIFA title.” also”.
EA dropping the FIFA branding isn’t a total surprise. EA announced publicly last year that it was “reviewing our naming agreement with FIFA.” And leaked comments from EA CEO Andrew Wilson indicated that he was dissatisfied with the company’s branding deal with FIFA. “Basically, what we get from FIFA in a non-World Cup year is the four letters on the front of the box,” he said, according to VGCs report on the comments†
And EA has also shown a recent willingness to make sports games with less splashy branding. The company is bringing back college football games without college players in a new game expected to be released in the summer of 2023and EA is also working on a new golf simulation game, EA Sports PGA Tourthat is will be released in the spring of 2023†