Monday, May 16, 2022

Epic Games and Lego team up to build a kid-friendly metaverse

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Shreya Christinahttps://cafe-madrid.com
Shreya has been with cafe-madrid.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider cafe-madrid.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

and build a new, family-friendly virtual world. The companies haven’t revealed many details yet, though they plan to “shape the future of the company to make it safe and fun for kids and families.”

The couple has three principles they will adhere to as they “build an immersive, creatively inspiring and engaging digital experience” that people of all ages can enjoy. They promised:

  • Protect children’s right to play by making safety and well-being a priority.

  • Protect children’s privacy by putting their best interests first.

  • Give kids and adults tools that put them in control of their digital experience.

Epic and Lego have not announced a timeline for when their collective vision of a virtual world will open to businesses. Of course, Epic is perhaps the most important example of a kid-friendly metaverse in † The Battle Royale modes, countless crossovers, concerts, movie nights and creative islands helped Fortnite has become a hugely popular virtual space where people go to hang out.

Lego also has experience in virtual worlds. Along with its long-running line of licensed games (including one that just came in this week) ), it was behind a sandbox game called

Although that didn’t quite turn out to be Lego had hoped, maybe the collaboration with Epic has more chance. Their view of the metaverse is also likely to compete with † That platform has a of mainly young people and measures to .

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