Monday, May 16, 2022

ESPN Gets Into NFTs With Help From Tom Brady

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When Orlando Magic point guard Jalen Suggs became one of the first amateur athletes to auction an NFT, it was hard to imagine the technology going mainstream. After all, most of us still had no idea what a non-fungible token was at the time. But that was 2021, and if there’s any sign now that the NFT craze has peaked, it’s here. Tom Brady has teamed up with ESPN to release an NFT collection in celebration of his 22-year career.

Brady’s Autograph brand has: signed a multi-year partnership with the Disney-owned broadcaster to release a series of NFT drops, starting with one based on the ESPN+ Man in the Arena documentary series. The first collection features three limited-edition ESPN zine covers commemorating Brady’s career. The quarterback will also sign 50 NFTs. The drop is set for 3pm ET today, with the auction taking place on the DraftKings Marketplace. It all coincides with Man in the Arena increasingly available on Disney’s streaming platforms.

Brady’s foray into NFTs comes as more people question the technology. Cent, the company that helped Jack Dorsey auction off an NFT of his first tweet last year, recently said it was temporarily halting most transactions to address “rampant” sales of counterfeit and pirated tokens. These issues aside, most reports suggest that NFTs are the playground of a few wealthy players, with a recent survey of: Nature find that about 10 percent of traders executed the most NFT transactions in 2021.

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