Thursday, September 21, 2023

Five ways to communicate in business

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Founder & CEO of Clonefluence, Inc. and Cloned gg, helping thousands grow their online presence with networking tactics.

Communication is essential in this digital age of society. Especially if you’ve built your business on the Internet, you rely on multiple forms of communication to communicate with prospects, investors, customers, and possibly your employees. Not only can the right forms and styles of communication build trust, but good communication directly correlates with a stronger organization. Let’s take a look at the different types of communication used every day in business and some tips to communicate most effectively in any format.

1. Face-to-face communication

The most important form of communication for almost everyone is personal. It’s easy to get your point across and communicate the nuances of a situation. Due to the pandemic, society has opted out of much face-to-face communication. But if you can meet in person, do so. It helps prevent miscommunication and easily conveys your feelings organically. Incorporating mindful body language, such as nodding your head to indicate understanding and encouragement, is key to effective face-to-face communication.

2. Email Communication

Email is used every day in business. It’s often thought of as a direct method of communication, but today most people have full inboxes, so it can take hours or even days to get a response. The most effective emails are made up of several parts: an introduction, main concern, and a courteous closing. Always be professional in your tone and be patient while you wait for a response. If you have not received a response after four or five business days, you should follow up and repeat your previous statements.

3. Business Meetings

A business meeting with your entire team or department is an ideal way to inform everyone about an important issue. This can avoid confusion and answer all questions at once, but should be used sparingly. Smaller, more regular meetings work well when your team has a project to work on together. As with one-on-one, face-to-face communication, make sure your body language is positive, make eye contact with people, and nod when someone speaks to show attentiveness.

4. Social Media

Social media posts provide direct communication with customers. Social media can also help you learn more about a client by viewing their profiles before building a professional relationship. Using social media to talk to customers is great for quick answers and getting your ideas across quickly.

5. Team Messaging Applications

Dedicated messaging team member applications like Slack, Telegram, and GroupMe are great for instant communication within your workspace. These apps allow you to focus on what your team needs to accomplish, yet provide immediate responses to all involved when needed. Unlike emails, messaging applications are generally regarded as direct forms of communication. So try to respond as soon as possible when you receive a message. If necessary, you can follow more depth and examples in other posts or in person.

Final Thoughts

Communication is extremely important in all aspects of business. This tech-savvy generation is not used to being in the presence of many people at once, but knowing all these options and how to use them can help with both one-on-one and group communication. As the digital age expands, more communication options and techniques become available and face-to-face meetings are replaced by digital tools. Business Council is the leading growth and networking organization for entrepreneurs and leaders. Am I eligible?

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