Saturday, August 20, 2022

Five Ways to Use Your Podcast Transcript for Better Reach

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

president of GMR Transcription Services, Inc.that provides highly accurate transcription and translation solutions.

Considering the time and effort it takes to create and deliver podcasts, you should try to get as many listens as possible. According to Statista, in 2006, only 22% of American adults were aware of podcasts. In 2021 on the other hand 79% of the adult population in the US was aware of podcasting, and approximately 120 million people listened to podcasts on a regular basis.

This number is expected to increase in the coming years. However, only three in 10 frequent listeners who were not subscribed to paid podcast platforms indicated that they would probably do so in the future.

Creating an engaging podcast is one thing, but making it popular and successful is another. An engaging and popular podcast can open several doors for your business, some of which can be very beneficial in the long run.

To create a compelling podcast episode for your business, here’s what you need to do.

• Create a list of topic series for your business podcast. Talk to your regular customers, check out the latest trends related to your business and then decide on the topics. Also determine the number of episodes and their length at the beginning.

• Try to build relationships with your listeners. Imagine them and speak to them regularly. Compose the content accordingly and you can even organize giveaways.

• Invite guests to your podcasts. Candid or professional, your job interview shouldn’t be boring. The more to the point your podcast is, the more people will listen.

• Be nuanced and don’t promote your business directly. Bring your company name as part of the normal discussion (if necessary) as you solve people’s problems.

Once you’ve created your podcast, it’s time to make it popular and successful. Podcast transcription is one such way that you can reach a large audience and grow your business. Below are five of the best podcast transcription tips to strengthen your brand and increase your reach.

1. Increase your reach with blogs.

As a business owner, you should already have a website and blog page. If you don’t, now is the perfect time to start. A blog is a must-have to maximize the reach of your podcast and find new listeners.

All you need to do is transcribe your podcasts and create insightful blog articles using the transcripts. Search engines like Google don’t scan audio files for keywords, but they will crawl through your company’s blogs to gather information for ranking.

Your keyword-rich transcripts can bring more organic traffic to your company’s blog, and providing links to your podcasts will make new listeners more likely to reach you. Both audio and text media complement each other, and your podcasts also drive traffic to your blog. This is called search engine optimization and it is one of the best digital marketing methods to attract new customers.

2. Increase accessibility.

Anyone with web content or any other online media format strives to support accessibility for all, including those with disabilities such as hearing loss. It’s the most thoughtful thing you can do because it guarantees inclusivity, and there’s no reason podcasters shouldn’t.

Creating audio transcriptions can be challenging if you produce a lot of content on a regular basis. However, it is important that your content is accessible to every individual, as every individual is a potential customer. Without transcripts, there could potentially be a huge audience that cannot consume your inspirational or educational content in the audio format.

3. Provide alternative user experiences.

So your primary audience has had a great time listening to your podcasts while exercising, driving, or other routine tasks. Good job. However, it would help if you don’t take it easy until you’ve considered the media consumption preferences of other audiences.

For example, some people sometimes prefer to read rather than listen to audio. Put yourself in the shoes of these individuals. There is another group of people who would rather watch than just listen or read the content. So, how can you reach such people?

Offering a reference video (even an animated video) could work. You can integrate PowerPoint presentations as part of your podcast transcript.

4. Use subtitles with video formats.

Subtitles can improve the effectiveness of your podcasts, even if the target audience is native English speakers. Users can use this feature to clarify when the audio is unclear, too technical, or when the speaker has a heavy accent.

With any industry turning to globalization, if you want to get ahead of your competitors, you need to expand your podcast reach into international markets. You can either provide multilingual subtitles or transcribe and then translate the entire podcast into multiple languages. You can use automation or bilingual transcriptionists to translate your podcasts into the foreign languages ​​of your other audiences.

5. Make your content easy to share or quote.

Podcast transcription makes it easier for people to talk about and share the nuggets of wisdom you regularly provide. Other authors or prominent followers will more easily cite parts of your text-based content in a tweet or blog post, boosting your SEO and domain authority.

You can offer quick social media snippets that will keep your followers entertained and engaged. Share your podcast and podcast blog link on your official Facebook, Twitter, and LinkedIn pages. You can also create Instagram reels or Facebook stories with a teaser of your podcast. Plus, you can share engaging photos, posters, and graphics related to your podcast content.

Last words

Not only can businesses benefit from podcast transcription, but they can also grow their individual podcasting business with podcast transcription services. It’s all about being creative with this additional delivery format for your digital content. This can boost your business or create a whole new revenue platform for you and your partners. Business Council is the leading growth and networking organization for entrepreneurs and leaders. Am I eligible?

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