Ford is reportedly working on a mysterious electric truck that isn’t an F-150 Lightning

Ford’s future electric line-up is increasingly coming into the picture. (No, not that Focus.)

After taking a big win with the F-150 Lightning, Ford is developing a new electric truck that is likely to go on sale in 2025. according to Automotive News. Details are scarce, but the new EV truck will sit alongside an electric Ford Explorer, as well as the automaker’s Mustang Mach-E and F-150 Lightning, as Ford’s family of electric vehicles begins to fill in the mid-decade.

Ford CEO Jim Farley teased first the new truck in April, noting that it will be built at the company’s upcoming Blue Oval City campus in Tennessee. The truck will be an “all-new” nameplate, not a redesigned F-150 Lightning, and will help cement Ford as a leader in electric trucks, Farley said.

Automotive News has some more speculation about the truck:

While details are sparse, it could be a distinctly stylized full-size pickup under the F-series umbrella that would target more retail buyers, while the traditional Michigan-made Lightning would target commercial sales. .

The idea that Ford would introduce a new nameplate rather than electrify one of its existing products, such as the popular Maverick and Bronco brands, indicates that the automaker is optimistic about its electrification plans. A company spokesperson declined to comment on “future product speculation”.

The report reiterates Ford’s plans to begin production of an all-electric Explorer SUV by the end of 2024. The Explorer EV will be built at the company’s Oakville, Ontario plant after a previous plan to manufacture it alongside the Mustang Mach-E in Cuautitlan, Mexico, was scrapped. The Oakville plant, which builds the gas-powered Ford Edge and Lincoln Nautilus, is currently being converted to an electric-only plant. Automotive News reports.

Sales of the new Explorer EV are expected to begin in 2025, although supply chain disruptions and shortages of battery material have delayed the carmaker’s EV plans in the past.

Farley has hinted at all-electric versions of the new Bronco SUV and Maverick compact pickupbut Automotive News indicates that for now we will probably only get a hybrid version of the Bronco to compete with the Jeep Wrangler 4xe by 2024. Hybrid versions of the Bronco Sport and Ranger pickup are also in the works.

Ford has said it wants to “be the clear No. 2 electric vehicle manufacturer in North America and then challenge the No. 1 within the next few years” — although increasing competition from other longtime automakers could make that goal more difficult. Ford was recently surpassed in EV sales by Hyundai and Kia, which sold 21,467 electric vehicles between January and May this year. In comparison, Ford sold 15,718 EVs during the same period.