Thursday, September 28, 2023

Ford raises price for Mustang Mach-E 2023 by a whopping $8,000

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Ford is raising the price of the 2023 Mustang Mach-E a few weeks after doing the same with its other big EV, the F-150 Lightning.

The automaker announced it was reopening the order banks for the popular electric SUV with a revised MSRP (manufacturer’s suggested retail price) that reflects “significant increases in material costs, continued pressure on key supply chains and rapidly changing market conditions” — for the same reason it gave for walking the price on the F-150 Lightning.

Here’s an overview of the new prices, with the 2022 model year price in parentheses:

  • Select RWD Standard Range: $46,895 ($43,895)
  • Select eAWD Standard Range: $49,595
  • California Route 1 eAWD Extended Range: $63,575 ($52,450)
  • Premium RWD Standard Range: $54,975 ($48,775)
  • Premium eAWD Standard Range: $57,675
  • GT Extended Range: $69,895 ($61,995)

Ford has excluded destination and delivery charges, but those have also typically risen to as much as $1,200 per vehicle. So customers pay a minimum of $50,000 for the cheapest Mach-E.

The automaker is trying to sweeten the deal by offering its Co-Pilot 360 advanced driver assistance technology as standard on all trim levels. There are two new colors: Carbonized Gray and Vapor Blue. And buyers of select models can use the Ford Blue Cruise hands-free driver assistance feature for a 90-day free trial.

(If they decide they don’t want it, they’re in the odd position of having a vehicle with the hardware and software for hands-free driving, but with a software block that prevents its use.)

The extended battery for the Premium RWD model also gets a price increase, to $8,600. But Ford has also increased added range by 13 miles for a total EPA estimated range of 290 miles.

If you think the $7,500 federal EV tax credit could help take some of the sting out of these price increases, think again. While the Mustang Mach-E currently qualifies for the tax credit, new requirements will come into effect in 2024 that at least 40 percent of its components — including the battery — be made in North America or by a U.S. trading partner. E would probably not qualify under those rules.

Ford isn’t the only automaker to raise the prices of its popular EV models. A recent analysis of millions of car models found that electric vehicle prices rose 54.3 percent year-over-year, while gasoline-powered cars rose just 10.1 percent.

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