Friday, August 12, 2022

Google adds a tag to identify Asian businesses in Search and Maps

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Google is adding a label to help searchers easily find businesses that identify themselves as Asian-owned. Google’s addition of business attributes that emphasize identity appeared first with tags for women-led companies in 2018. Later that year, Google added labels to differentiate Veterans Owned Companies on searches and maps.

In July 2020, Google introduced its label to target searches to black companies, in September 2021, Google added a Tag in Latino property, and most recently in June, the company added LGBTQ-led businesses to the list. Companies owned by Asia are identified by a red and orange flower.

As we’ve seen with the other tags, searchers can now easily find Asian businesses through a Google search and through Google Maps. Business owners who have already created one verified business listing with Google can add the label by signing in and you can also unsubscribe at any time.

Google’s move to help identify Asian businesses comes after Yelp added labels for Asian businesses in April 2021. In a blog post announcing the new tag, product manager Leanne Luce pointed out a collaboration to help thousands of small Asian businesses gain digital skills, and how Google is doing this to support violent actions targeting the Asian community, and COVID-related business closures in recent years.

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