Thursday, September 29, 2022

Google is testing a way to stream games from search results

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

One thing that will help boost cloud gaming adoption is by making it as easy as possible to get a game up and running. To that end, testing is a way to play something with a single click of the results, even if it’s not on the company’s own platform.

The test, that was by Bryant Chapel of The Nerf Report, not only allows people to launch a game directly on Stadia, but it also works with , and . If you are enrolled in the test and are looking for a game on one of those platforms (such as or ), you may see a play button in the information panel. Clicking this will launch the game or take you to a landing page on the respective streaming platform.

and also saw the feature in action. The latter noted that search results can show if a game has a timed trial on Stadia or if it’s available for free or as part of a premium subscription.

It’s not incredibly surprising to see Google testing such functionality. For several years now, it has shown people where they can. For example, if you have a Netflix subscription and search for Weird stuff on google you can watch the show with one click.

In hindsight, it’s a little odd that Google didn’t offer this feature to Stadia from the get-go to promote its cloud gaming service. On the other hand, Stadia’s store had no search function for a year and a half, providing further evidence that the platform isn’t exactly one of Google’s highest priorities. However, Stadia is not shutting down and Google is slowly adding more features to it.

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