Monday, June 27, 2022

Google’s Immersive Stream allows other companies to use Stadia gaming technology

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Google is finally sharing more about how it will deliver Stadia game streaming to other companies. The search company used its Google for Games Developer Summit to detail Immersive Stream for Games, the “comprehensive” third-party Stadia platform. This offering allows companies to offer cloud gaming to a wide range of players, not just subscribers.

As with Stadia itself, a ‘Click to Play Trials’ feature allows gamers to test full titles without an account. You know if you like a game without having to download it. You can also browse a game store without an account. Accordingly, Google wants to simplify bringing games to the platform through a “Low Change Porting” effort that should reduce the work required to make games streaming-friendly.

It may take some time for all of these features to reach the early adopters of Immersive Stream. The open storefront model is expected in the “coming weeks”, with trials set to take place sometime in 2022. Easier transfer is still being tested. AT&T was already using the raw version of the platform to offer Batman: Arkham Knight free in October though, and it’s teasing an upcoming second game that will finally let you stream on mobile, not just desktop.

The expansion to external companies was largely to be expected. It’s no secret that Google has struggled to grow Stadia, closing its own game studios in early 2021. Immersive Stream gives the company a way to take advantage of Stadia’s technology no matter how well the core service performs, and can fend off competitors pitching their own cloud gaming toolkits.

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