CEO of RevoTecha leading outsourcing and globalized employment consultancy.
“No one is an island,” said the celebrated sixteenth-century poet and writer John Donne, referring to man’s need for society and community.
No industry or profession is, I might add. A company not only needs customers to buy its products and services, it also needs people to produce them. It must also ensure regulatory compliance while seeking to profitably offer its products and services.
As an outsourced partner and professional who has been supporting the healthcare industry for over 10 years, I have experienced successes and failures firsthand. This article, based on these experiences, will hopefully help the many others who want to take the journey.
Juggling multiple tasks
Healthcare professionals, such as physicians, go through one of the most demanding academic regimes anywhere, and only a few are even eligible to enter the program. They are highly knowledgeable and skilled and are often in high demand.
But they can’t just leave their medical faculties and start dispensing medical advice. They must ensure that patients know that they are available for consultation. They need to rent (or buy) and manage a place where they can be consulted, including an online presence. They must track the flow of money, including responsibilities such as filing taxes and legal returns. They must keep records. There may be a variety of pre- and post-medical support services, such as periodic measurement of vital signs and insurance claim filing and tracking.
Challenges and choices in running a medical practice
Healthcare professionals have not studied for many of these jobs in medical school, but they must be done. In fact, doctors may not even be the most efficient at performing some of these tasks.
They have a choice; continue to perform the ancillary activities themselves and make their medical expertise and time, for which they have prepared all these years, less available to seekers, or engage a network of specialized providers, each of whom is an expert in their field, and to focus their attention on what they are good at, providing medical care and attention.
How care outsourcing helps
Outsourcing of care can provide several benefits for medical professionals:
Greater availability for patients: Medical professionals create significantly more time in their schedule that can be used to provide core strength, medical advice and assistance to those in need.
Improved patient care and service: Outsourcing can lead to better customer service and customer service as the best people who are best equipped for the job can do the job.
Greater compliance: How many doctors know the minimum wage in their workplace? Or the tax returns to be filed, and when?
By outsourcing tasks, they have access to qualified professionals for any task. Since it is an income line for the partner, they are much more likely to make sure they are doing a good job than the doctor for whom this is an expense while performing his primary duty as a doctor.
medical support services; patient/customer support; and accounting, human resources, and recruiting are some examples of areas that can be outsourced in a medical practice. However, to make sure outsourcing is right for you, consider the following:
• Do you think and plan more for your support services than for your patient outcomes and interactions?
• Do you witness instances of non-compliance with regulations? Or are you concerned about possible non-compliance in the future?
If the answer is yes, then maybe it’s time you consider outsourcing as an option. You are doing yourself and the world a service if you are able to maintain a laser-sharp focus on patient outcomes and interactions. At the same time, the choice of outsourcing partner also affects your medical practice and should therefore be done carefully.
What should you look for in a future partner?
Domain knowledge: HIPAA compliance is non-negotiable. Violations will result in financial penalties and loss of patient trust. While it can be learned, a partner with experience in healthcare regulatory compliance is a good place to start.
Technical ability: Technology plays the role of enabler in many aspects of healthcare. Potential partners must demonstrate familiarity with technologies relevant to your practice area. In addition, their ability to monitor and keep pace with industry developments will also be beneficial.
Access to competent manpower: Despite the presence of technology and tools, skilled, dedicated manpower is always the differentiator. Potential partners should have access to pools of talent, along with the ability to train them, who will shape the workforce.
Financial health: While not directly related to patient services, ensuring a potential partner’s financial soundness ensures they don’t resort to shortcuts or delay investments in required infrastructure that could affect patient outcomes.
Healthcare outsourcing can be transformative for medical and healthcare service providers and enable them to succeed in their core mission of providing healthcare.