Wednesday, June 29, 2022

Her Black Book shopping app launches cashback in time for Australian Fashion Week

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Premium shopping app Her Black Book has added cashback rewards to its platform ahead of Australian Fashion Week, which kicks off Monday.

Her Black Book is the brainchild of Sali Sasi and Julie Stevanj, the sisters behind Stylerunner. The pair announced their latest venture last October, raising $1.6 million in Seed funding in February, sponsored by ASX-listed Touch Ventures.

The app is designed to attract and engage Generation Z, millennials, and discerning women who love to shop for fashion and accessories.

Stevanja said the new cashback feature allows brands to give consumers real money back when they make money purchase during a particular promotion window.

“We are excited to bring cashback rewards to the women of Australia from many of their favorite brands, including Net-A-Porter, Guess, Estee Lauder, SSENSE, ModelCo, Jurlique and much more,” she said.

“Women make purchases every day about fashion, beauty, travel and household items and leaving money on the table. Something we hope to bridge through our shopping app.”

Her Black Book is an official partner of Postpay australian fashion week, which runs from May 9-23.

Stevanja said the timing was perfect to launch their latest incentive and share it with people at Fashion Week. For those who can’t make it to the Her Black Book activation, they’ve developed the ‘Shop Australian’ Shopping Festival’ on the app.

“Of the comfort of their home and in the palm of their hands, consumers can shop exclusive deals around the world many iconic Australian brands including Anna Quan, Lee Mathews, SNDYS, Saturday the Label, Reliquia Jewelery, In the Roundhouse, Naked Sundays,” she said.

More than 500 brands have signed up and brands can collaborate directly through Her Black Book’s partner portal, or connect through affiliate channels such as Commission Factory, Awin and Rakuten.

The ‘freemium’ app, available on iOS and Android, allows users to download and browse offers and promotions, including free cashback, with the option to subscribe for 12, 6 or 3 months for full access to flash sales lists and notifications from favorite brands.

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