Tuesday, May 17, 2022

How a couple with four kids turned their startup Paperform into a profitable business in just three years

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Shreya Christinahttps://cafe-madrid.com
Shreya has been with cafe-madrid.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider cafe-madrid.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Husband duo Dean and Diony McPherson have classic startup beginnings and are launching their business form building solution on the kitchen table.

Paperform was born out of their shared frustration with the tedious administrative tasks that overshadowed their tech jobs. Australian entrepreneurs spend an estimated 81 days a year on administrative tasks. So in 2016, the McPhersons decided to do something about it. Paperform automates manual processes using forms.

It soon became apparent that the demand was there. Within two months of its launch, Paperform had 3000 paying customers. A month later, the husband and wife team quit their jobs to focus full-time on their startup. They have been bootstrapped from the start.

Now, more than five years later, Paperform has grown from an afterthought to a multimillion-dollar company with more than 20 employees from around the world.

Its customer base includes the World Bank, GCMag, Zapier and Appsumo. Small businesses, universities and governments are among the 6000 users worldwide.

Diony, the company’s chief operating officer, said Paperform has become a place where people come to solve their problems and simplify their work. And now that the company has crossed the $2 million annual run rate threshold, they’ve refreshed the brand as they look for more momentum.

“As parents of four children living in an expensive city like Sydney, we had the same motivations when we started Paperform as many of our clients did when they started their own businesses,” she said.

“Spending more time with family, providing our kids with a home to grow up in, all while focusing on the bits of our job we love. At its core, Paperform is about flipping the work balance and private life toward life.”

Dean said getting to know Paperform’s users was the foundation of this rebranding.

“Creating a new visual identity wasn’t just about refreshing our logo and colors; it was about better reflecting the countless creative solutions our users have created with the product over the years,” he said.

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