Wednesday, September 27, 2023

How do you envision the investor perspective when you pitch?

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Play the investor perspective before pitching

Pitches should be given from the investor’s perspective.

These things are too often forgotten

  • It is the investor’s job to achieve a financial return for his investors.
  • They get thousands of places a year. This means that they are distracted and also that they have probably already heard a similar tone to yours.

Put on your investor hat

Ask yourself:

  • Did you quickly grasp the value?
  • Has it activated your greed? I know that sounds superficial and horrible, but…
  • Does it make you feel like “This is just like Company X and Company Y”, or can you articulate one or two points that make this a unique opportunity?
  • Can you imagine the coming years of development and do you think it is possible?

Role play with others

  • Try this with others. Maybe other founders or people on your team. Especially people who are not industry experts.
  • Imagine re-closing your house or selling your car to get a share of this business. Which also feels like taking pain and taking a risk. Would you invest?


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