Tuesday, August 9, 2022

How finding shared values ​​and common ground can future-proof your customer relationships

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Shreya Christinahttps://cafe-madrid.com
Shreya has been with cafe-madrid.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider cafe-madrid.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Founder and CEO of Representative dataproviding full service, consistent and reliable market research data collection solutions.

In the sample market research space, we are fortunate to be able to work with a wide variety of different companies. From communications and advertising agencies to management consultancies, and from specialist market research firms to major brands themselves, our clients all need very specific audiences of respondents to help them answer their most pressing business questions. Of course we can help you – that’s what we do best. But the real magic comes when we find those interfaces with the great diversity of people, projects and data we encounter every day.

Business leaders in all industries know that every project is different, every audience is unique and every client needs a different approach. This means it’s important to find out beforehand about needs and desired outcomes for any project you take on. When working with clients, consider learning about the client’s own unique values, goals, and business ethos. Taking the time from the start, in any business partnership, to create rapport and deep understanding of each other can pay off later in the relationship.

So how can you find shared values ​​with your customers and customers?

• Frontload your relationship building process. Sometimes companies just jump to the “solution” without taking the time to understand a customer’s unique situation, especially in a relationship as a supplier or in a space that is somewhat commoditized. While it may seem time consuming to get to know your customer before a transaction actually takes place, it is essential. Not only will you gain valuable insight into their needs so you can address them directly, but you’ll also be a step ahead in forming a lasting relationship. They can breathe a sigh of relief because they feel like you want your best and care about them as an extension of their team.

• Communicate regularly and thoughtfully. If someone is spending money with you, chances are they want to know exactly what’s going on with their purchased project, solution, or service. Depending on the type of business you have, you can provide ongoing performance metrics throughout the life of a project or solution implementation to keep everyone informed. When we run a market research project, our customer service team constantly checks in and lets the customer know the status of the project and proactively finds solutions to make sure everything runs smoothly and efficiently. Bet on a high level of communication, which can increase your customers’ trust and certainly reduce their stress because they know they can count on you.

• Provide a feedback loop. Develop a formal process to debrief clients on each project to track successes and areas for improvement. Your hands-on approach at the beginning of each project should continue after the project. Consider developing a checklist of items to review with each customer to determine satisfaction. At my company, we conduct post-project satisfaction surveys for every customer. Once you’ve arranged something like this, you can quickly see if there’s a broken piece in the process and you can work on correcting any disconnections so your relationships stay healthy. Knowledge is power – for both you and your customer.

The process of understanding your client’s needs can help align your teams and discover common ground that is important for building a strong, lasting relationship. For specific projects, finding shared values ​​can bring alignment and set clear expectations so that everyone succeeds.


https://cafe-madrid.com/ Business Council is the leading growth and networking organization for entrepreneurs and leaders. Am I eligible?


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