dr. Alexander Frech is CEO of the Amiblu Groupthe leading manufacturers of GRP pipes, focused on water management solutions worldwide.
The world is changing at an incredible pace. That means it is becoming increasingly important to be flexible in our thinking and rethink what we know.
For many consumers, this change has already begun. In recent years, consumer demand for green products and services has exploded. According to a report commissioned by the World Wildlife Fund, there was even a 71% increase in searches for durable goods between 2016 and 2021, with the upward trend set to continue.
In addition, consumers (especially millennials and Gen Z) are willing to: pay a premium for goods and services that they feel ethically good about. This should be an eye opener for anyone running a business that doesn’t yet have a sustainable focus. It is no longer a race to simply provide the best service for the lowest price. Being environmentally friendly counts just as much. Some consumers (up to 40%) have even said that they boycott a company because they are unethical or environmentally destructive. Change has long been underway, so it’s essential for leaders to rethink what they think they know.
Remembrance and Climate Change
But what does rethinking mean when it comes to climate change? What steps are needed? Before making a decision, before a product goes into production and before a law is passed, business leaders need to ask themselves: is this sustainable? What impact does this have on the environment? How can this be done better and more sustainably?
Rethinking – by putting sustainability first – leads to restructuring. My company creates sustainable water supply and sewage solutions, and from my perspective organizations will have to consider using new materials, implementing green technologies and overhauling production processes. As individuals, in many cases people will have to adjust their daily lives.
The European Union’s Green Deal asks the question, “How will this affect the environment?” in this way. I hope this question (and the unsustainable costs associated with it) will prompt both private companies and governments to reinvent, restructure and be frugal in their innovation.
Commemorating as a new mentality
I strongly believe that leaders should have lifelong learning and a growth mindset. Essentially, our brains are designed to take in new information, grow and change.
Brain plasticity, or neuroplasticity, refers to our brain’s ability to change throughout our lives. Rebuilding neural pathways is a big part of that, and every time you build a new habit, rather than an old one, you’re reinforcing that neural pathway.
There are ways to take advantage of brain plasticity. According to Betsy Ng in the newspaper article“The neuroscience of the growth mindset and intrinsic motivation”, you can assume a “growth mindset”.
If you set a big goal to grow towards, you’re more likely to achieve it with a growth mindset. And if you make it specific, like “reducing our carbon footprint to zero in the next two years,” I’ve found that you’re even more likely to get there. Every step you take toward that goal brings you closer to transformation and rethinking.
Of course, reconsideration has to lead somewhere. It must be combined with behavioral change. To ensure that changes are sustainable, must be consistently rewarded and a plan must be put in place to stay on track.
Thinking about that in terms of a business means creating a useful set of guidelines for how to proceed and making sure everyone in the organization knows why you’re rethinking, what it will accomplish and how it will benefit everyone. In addition, your team needs encouragement and rewards to discover this new element inherent in your company culture.
Rethink: a must-have
Change must happen if leaders want their companies to contribute to the fight against climate change. If you want to stay relevant for the next ten years, old thinking won’t work. As a leader, you are in a position to change the culture of your company and refocus on sustainability.and a workable profit margin.
What is there to lose?