Friday, August 12, 2022

How to come up with a catchy and unique business name ideas

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Your business name is one of the first things customers will notice about your brand. So it’s important to choose a name that is both memorable and reflective of your company’s values.

If you’re struggling to come up with the perfect name, don’t worry – you’re not alone. In fact, coming up with creative business name ideas can be one of the hardest parts of starting a new business.

Fortunately, there are some tried-and-true methods you can use to brainstorm the perfect name for your business. 

Here are 15 tips to get you started:

1. Start by brainstorming a list of keywords related to your business:

To get started, brainstorm a list of keywords related to your business. What are the main products or services you offer? What are some of the key concepts or ideas behind your brand? 

For example, if you’re starting a health food company, some relevant keywords might be: natural, healthy, organic, green, clean eating, etc. 

2. Use those keywords to generate a list of potential names:

Once you have your list of keywords, start generating a list of potential names by combining them together to create new words or phrase. 

For example, some possible names for a health food company might be “Nourish” or “Healthy Choice”. 

3. Consider your target audience:

When brainstorming names, it’s also important to consider your target audience. What type of customers are you trying to attract? 

For example, if you’re starting a luxury brand, you’ll want to choose a name that reflects that – something sophisticated and high-end. 

4. Keep it short and sweet:

Another important consideration is to keep your name short and sweet. The shorter the better, as it will be easier for customers to remember. 

5. Avoid using initials:

Although initials can be helpful in creating a memorable name, they can also make your brand seem cold or impersonal. 

6. Make sure the domain name is available:

Before settling on a name, be sure to check that the corresponding domain name is available. You want to make sure you can get a matching website address for your brand. 

7. Avoid using made-up words:

Although made-up words can be catchy, they can also be difficult for customers to pronounce or remember. 

8. Consider your company’s values:

When brainstorming names, it’s also important to consider the values of your company. What type of image do you want to project? 

For example, if you’re starting a family-friendly business, you might want to avoid choosing a name that is too edgy or risqué. 

9. Brainstorm with a team:

If you’re having trouble coming up with the perfect name on your own, try brainstorming with a team. Two heads are better than one, after all! 

10. Get feedback from friends and family:

Another great way to generate ideas is to ask for feedback from friends and family. They might have some great suggestions that you hadn’t considered before. 

11. Use a thesaurus:

If you’re struggling to come up with new words or phrases, try using a thesaurus for inspiration. This can help you find different ways to say the same thing. 

12. Use a word generator:

If you’re really stuck, there are various online word generators that can help you create new words or phrases. 

13. Consider your brand’s story:

When brainstorming names, it can also be helpful to consider your brand’s story. What is the meaning behind your company? 

For example, if you’re starting a business that is inspired by your personal experiences, you might want to choose a name that reflects that. 

14. Use puns or wordplay:

Puns and wordplay can be a great way to create a memorable name for your business. Just be careful not to get too cheesy! 

15. Keep it simple:

Finally, remember to keep it simple. The best names are usually the ones that are easy to say and spell. 


So there you have it – 15 tips for brainstorming the perfect name for your business! Just remember to take your time, be creative, and ask for feedback from others. With a little bit of effort, you’re sure to come up with a name that you love.

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