Friday, September 29, 2023

How to make a quantum leap in your business

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Founder at Elivate and Part-time Million Dollar Business.

To make a quantum leap in your business, you need to let go of the process you are now dependent on. Moderate growth can become a safety net. The idea that building success has to be a slow and steady process is a line that you have to cross, but it takes immensely inconvenience.

If your industry has a compound annual growth rate of 4%, traditional business expectations indicate that you have a higher chance of success. But what if you want to double, triple or grow your business by 10 times the amount? Stepping outside the status quo requires you to take three specific steps.

1. Enable support.

Roger Bannister, the first person to run a mile less than four minutes, is recognized as more than an athlete. If you understand the story behind the story, you understand why Bannister is an innovator who has taken a giant leap for himself and is spinning as we know it today.

Athletes chased the elusive time for years before Bannister crossed the finish line by 3 minutes 59.4 seconds on May 6, 1954. For decades, the four-minute mile was as much a psychological barrier as it was a physical one. Then, within 46 days of Bannister’s feat, an Australian runner conquered the 4-minute mile. More than 1,000 people have now reached the goal.

When a precedent is set, the mind knows it is possible. That’s why the first step to taking a giant leap forward in your business is to enlist the support of someone who has achieved what you want. Seeking guidance from someone who has overcome what you believe may be impossible will give you a direct path from step one to success, removing the stalls and mistakes along the way.

Your process may not look exactly the same, but the guidance sheds light on choices to avoid and when to turn. Enlist the support of someone who went before you and paved the way.

2. Create great discomfort.

A quote often attributed to Bob Marley best simplifies the second requirement for making a quantum leap: “You never know how strong you are until being strong is the only choice you have.” Creating great discomfort forces your mind to think outside the boundaries of your previous reality.

I believe that when you put yourself in a situation where your only options are to find a way or fail, your mind will expand in ways you have never experienced before; it will rewire itself to survive. You will develop ideas to grow your business and revenue in ways you hadn’t previously considered because you were never forced to do so. The discomfort will push you to be more, produce more, and experiment more than you thought possible.

3. Be very different.

Comfort kills creativity. Step outside the boundaries of comfort and make a completely different choice for yourself. Small growth, steady sales, expected business dips – the comfort of it all can drown your innovative capacity.

Choosing to do things very differently means removing words like “grind” and “hustle” from your vocabulary. You know by now that working more hours does not necessarily lead to more turnover, and certainly not a quantum leap. A shift in your schedule, your thoughts and your resources has the potential to create vastly different results. If you want a very different growth, then it is time to make very different decisions.

Take the leap.

When you stop thinking you have a year, ten years, or a lifetime to accomplish anything, you become specific about what you want from your business and your life. A quantum leap is within your reach. How vastly different are you willing to be to achieve it? Business Council is the leading growth and networking organization for entrepreneurs and leaders. Am I eligible?

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