Thursday, August 11, 2022

How to make your construction business greener

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Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Through Kyle Michauda bestselling author and owner of Carolina Dozer.

My excavation company, Carolina Dozer, clears land for development or redevelopment, for commercial or residential use. I am also an avid environmentalist who is committed to running my business and living my life in a sustainable way. How do I reconcile the two seemingly opposing goals of running my business profitably and helping save the planet? I do this by reducing waste and reducing the ecological footprint of my company as much as possible. The way I see it, development is inevitable, but doing it in an environmentally friendly way is not. My goal is to inspire and support all my colleagues in the construction industry who haven’t gone “green” to do so and let them know they won’t lose their shirt in the process. In fact, running your construction business in an environmentally friendly way means being resource efficient, which is also good for your bottom line. Here are some steps your business can take to go green.

A consumer industry

First the hard facts: the construction industry chews up raw materials and natural resources. According to a 2017 study by the World Green Building Council, the construction industry generates an estimated 39% of the world’s CO2 emissions. The good news is that industry executives are recognizing that this waste is endemic to the construction process and are striving to reduce it.

However, the same article also notes that there is often a big gap between well-intentioned goals and meaningful actions. As a business owner in the 21st century, not only is it the right choice to act according to environmental ethical principles, but it can also help your business thrive. There are a few important steps you need to take to ensure your practices adhere to eco-friendly principles.

Plan ahead

The old adage “Not planning means you plan to fail” really holds true when it comes to sustainable business.

For the construction sector as a whole, it is important that companies have a plan to reduce consumption as much as possible. Our company usually takes the first step in the process of constructing a new building, but we like to work with companies who have a detailed plan for the whole project. It’s important for us to know that our commitment to conserving resources is part of a larger plan to do so.

Plan ahead and save time, money and the planet by reducing your prospecting trips to construction sites and therefore using as little fuel as possible. Using assistive technology such as satellite photos on Google Earth can also help conserve resources.

Use modern technology

Although the diesel engine has been around for more than a century, the escalating climate crisis has forced construction equipment manufacturers to produce powertrains that are more fuel efficient and have fewer emissions.

Consider investing in the latest clean and energy efficient equipment. While there is a higher initial cost of investing in new equipment, the gains your business can make in efficiency will save you money in the long run, and you will also significantly reduce your carbon footprint.

Measure twice, cut once

This old handyman’s adage also applies to the modern world of digging. For our business, it’s in the sense that we do everything we can to make sure we get the job done right the first time, so we don’t have to waste resources redoing it or traveling to the site with different equipment. For construction sites, we make sure that the ground is exactly level, because even small variations can cause water to seep into a building’s foundation and damage the foundation of a building, resulting in a huge waste of materials and resources. We make sure we know exactly where existing power and water lines are, so we don’t damage existing infrastructure, which in turn wastes precious resources.

Your company should do its due diligence as carefully as possible, and in accordance with the municipality’s own environmental regulations. You can save time, energy, money and be a good business manager of limited resources.

Green practices are the new path forward

It is often said that eco-friendly business practices are the latest ‘trend’, but most of my fellow entrepreneurs act in practice. Science proves that global warming is happening and that it is a real phenomenon. We know that our planet’s resources are not unlimited and that we must save and conserve for the sake of our children and grandchildren. So by adopting sustainable practices, your company affirms that it cares about our planet and its people, both now and in the future. Being green is both an act of humility – an acknowledgment that humanity is a partnership sharing limited resources on our rotating world – and a tremendous responsibility.

The good news is that what my company and many others are doing here and now to preserve a future for our planet also has an immediate reward that can be measured in our books. Being green means being efficient and recognizing the scarcity of our resources. Acting efficiently and spending wisely can save any business a lot of money.

Being an environmentally friendly member of the business community requires upfront effort and some financial resources. But through careful planning, the use of modern equipment and demanding operations that do not need to be repeated, your company can save time, resources and money. And those savings equate to a brighter future for your customers, your employees, your families, and most importantly, our planet.

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