Marilisa Barbieribusiness advisor and luxury brand expert.
getty
I’ve found that the modern luxury consumer values time above all else. (I previously wrote about the concept of time in the luxury space.) This is especially true in post-pandemic times. With the comeback of face-to-face, luxury consumers are likely to be even more selective about how and with whom they spend their time.
For many wealthy people, every minute is precious. In my experience with clients in the luxury space, I’ve noticed that many don’t spend a second on something that doesn’t add value to their lives. I also see a trend in the luxury space of appreciation for handcrafted goods with exquisite craftsmanship and products that are handmade and require long hours to produce.
Inspired by the ultimate luxury of time, an on-site calligrapher is one way brands can celebrate the lost art of handwriting and add value to their brands.
And because handwriting takes so much time, a calligraphed note can really be a luxury gift that complements luxury purchases and completes your brand experience, a topic I wrote about in a previous article.
Enhance your luxury brand experience with an on-site calligrapher.
The experience of buying luxury products goes far beyond the transaction. Often the purchase of a luxury item is made to celebrate a milestone or a symbolic moment that your customers want to remember. And the personal touch of artistic calligraphy can enhance the sense of the importance of any occasion and gift.
A remarkable handwritten card not only honors the recipient, but also lets your customers shine. It’s exactly the kind of transformational experience affluent consumers should receive from a high-end brand.
During the holiday season and for retail special events, a master calligrapher can use his skills to enhance the importance of the occasion and pay respect to the lost art of cursive and copper lettering. For shoppers, a handwritten Valentine’s Day or Mother’s Day card complements a luxury gift. A calligraphed card is a keepsake that loved ones can hold and keep forever.
Handwritten script is a simple yet beautiful touch that can improve your customer’s shopping experience. Therefore, handwriting can become a powerful tool for your brand and help strengthen the personal connection with customers.
Add aesthetics to your thank you notes.
More than fifteen years of experience in the luxury design industry have inspired me to implement aesthetics in every venture. You can even elevate the small task of sending a thank-you note to a customer into a luxurious expression.
A beautiful handwritten thank you note creates a creative and artistic appeal that typing can’t quite provide in the same way. And I was privileged to witness my customers’ deep appreciation for my handwritten thank you notes.
Showing gratitude through your signature calligraphy and signature can strengthen a personal bond. It expresses emotions and thoughtfulness. Like hearing someone’s voice, associating signature handwriting with someone can help deepen the relationship. Handwriting also maintains an assertive dimension to your personal signature.
A New Year’s card is a micro-point of contact with your customers that you can contact after the sale has closed. To communicate the value of your brand along the journey, make sure this message matches the quality of your services and products.
Sending an appreciation note is not only appropriate after a sale, but also for business referrals and reviews.
Make effective use of calligraphy and notes.
Investing time in a handwritten note can provide an undeniable return on investment for your business. The extent to which a personalized card can brighten the recipient’s day is astonishing.
The perfect thank you note greets the customer by name and expresses gratitude. This clearly states why you are sending the note. Add a personal touch by including details about why you enjoyed your experience with the customer. Before closing with a sign-off, repeat the word thank you and sign the note with your name at the end.
As for stationery, the card should reflect your company’s personality. It’s better to avoid anything overly promotional, such as coupons or business cards. Your goal is to convey genuine gratitude and not to promote your business.
Unleash change with aesthetic skills.
I believe that elegance, good manners and a little etiquette can change the world. They are a sign that you care about those around you and can help you win their hearts.
By following the roadmap of business etiquette and professionalism using tips like those in a recent expert panel article, you can make a great first impression and shape the perception of a personable yet professional person.
The beauty and power of handwriting can bring joy to your life and the lives of others, including your customers and business partners, and help us connect with each other.
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