CEO of 787 Coffee† Pioneer in social media marketing, passionate about coffee and listed by https://cafe-madrid.com/ as a “Next 1000” top entrepreneur
More than ever, business owners are competing for consumer engagement like never before. As the number of choices the average consumer has continues to rise, it becomes crucial for your brand to create a sense of belonging. Essentially, you should aim for your customers to walk through the door as consumers and leave as ambassadors.
The satisfied customer benefit:
It is clear that we always want our customers to leave our company satisfied with all their needs met. But nowadays we can’t stop here. Increasing customer satisfaction goes hand in hand with brand strategy.
Increasing satisfaction is difficult, especially in the context of a growing company. While we want to connect with the people who support us, we naturally strive to protect the finances of our company.
But increasing customer satisfaction doesn’t always translate into a sale or giving away free items. Even just a focus on customer service goes a long way. When we focus on making every customer interaction as friendly and engaging as possible, our brand slowly becomes part of that customer’s routine, something they can rely on.
Do you really go above and beyond for the person in front of you?
It pays not to be complacent
If you have created an environment in which your customer feels welcome and employees are active thrilled to see them it’s a safe bet they will return.
While we can be proud of having built a relationship with our customers, we need to remind ourselves once again that we shouldn’t stop there.
In the same way that we want to establish and build a relationship with the customer, we want to: constantly building on that relationship with the same fervor.
Make special notes of their taste. What do they buy? How often do they buy it? When you pay attention to factors like these, you rely on the relationship you’ve built to recommend new products based on their preferences.
Returning customers only keep coming back if they feel there is a sense of consistency and opportunity at the same time. If someone has taken the time to support your business more than once, your business is should treat them with the same value they gave you.
Create brand ambassadors
Consumers who routinely feel satisfied and supported by a brand will inevitably pass it on to their friends, family and colleagues. At this point you have created a brand ambassador.
Especially now, in the age of social media, brand ambassadorship is crucial. Make every effort to live up to the recommendation by striving for consistency – not just when it comes to your products and services (although that’s important), but also in terms of customer interaction and forging a real connection. Every customer should feel like a VIP.
Finding ways to reward your customers depends entirely on the service your brand provides. In a retail environment, this could mean a rewards coupon. In a food service setting, this could mean a free cup of coffee. Whether it’s a reward or a discount, it depends on your specific brand and what you’re willing to contribute to reward customers at scale.
That said, if you can cultivate a truly great experience for your customers time and time again, multiply the number of engaged consumers eager to share the news about your brand with others.
So let’s get to work and make the people who support us every day feel as great as we do when they choose it U.S†