The latest Bureau of Labor Statistics (BLS) statistics show that the plumbing industry is booming every day and is aiming for an all-time high. The neck-and-neck competitive businesses of the plumbing industry have caused many companies to dive into this industry.
So, if you are considering starting your own plumbing business, you have come to the right place. With the boom of digital media, plumber marketing has also seen a shift in a company’s presentation. However, having a plumbing website is not enough; you should also consider your position in search engines. Not getting top results can become a problem for your business.
Google receives more than 100 billion searches per month and the click-through rate for desktop searches is 34.36%. The numbers are too much for a company to ignore! Here we discuss some excellent business growth strategies that you can incorporate into your plumbing marketing plan for 2022:
#1 Develop a professional website for companies
First, you need to kickstart your plumbing business with a high-quality and fully featured professional plumbing website. This is the most important step in entering the plumbing market. If you’re competing with the best service provider out there, you need to have a strong online presence. People nowadays surf the internet to perform multiple tasks in a day, from shopping for essentials to filling out income tax forms.
People prefer search engine results, whether it’s checking new plumbing supplies or scheduling appointments with a plumber. If you don’t have a website in such a situation, you will lose a lot of potential customers. Having a great website can contribute a lot to the business growth strategies of your plumbing marketing plan. Creating great online visibility will build trust and credibility for your business in the minds of potential customers. Provide the overall presentation, theme, navigation tab, and plumber quotes. Please make sure that the information you have provided, such as phone number, email address, and office location, is correct.
#2 Submit website to local directories and develop search engine optimization
After successfully running your plumbing website, the next step is to register them in local directories. It is best to contact multiple local listings relevant to the plumbing industry. Popular names that work great for plumbing marketing include Angie’s List, Google, LinkedIn, Yelp, Bing, and others.
Register your business on a local listing so your potential customers can easily find you and save the time-consuming process of screening relevant customers. The more people around your business, the more convinced they will be to hire you! After this, you have to invest a lot in SEO (search engine optimization).
There are plenty of tasks that need to be completed before you get robust SEO strategy† Everything is vital from adding keywords to website content to attracting leads for plumbing companies. SEO also includes a range of on-page tasks such as meta tags, page titles, alt tags, and off-page SEO such as guest blogging and much more. Search engines crawl your website based on keyword rankings.
So check if your webpage is more or less relevant than other webpages optimized for the same keywords. When someone searches for keywords related to the plumbing industry, Google gives them the most popular results. That’s why your website will rank highly if you use business growth strategies!
Gone are the days when platforms like Twitter and Facebook were meant to bridge people to a digitized society. Today, perfect social media marketing has become a dynamic and integral advertising tool to communicate with potential leads for more sales. Popular social platforms like Facebook, Instagram, and Twitter are great for building strong online relationships and improving plumber marketing strategies. In this way, you can easily gain and maintain the trust of customers.
By investing time and money in social media marketing, your business can get big brand awareness and create loyalty with customers. In addition, you have better insights to attract more leads and convert them into regular customers.
Paid ads are also a popular marketing tool to grow your business online. Search engine optimization improves revenue, but it takes a few months to get there. However, paid ads show immediate results and increase your revenue at the same time.
Promote your website by running Google Ads so that ads earn a small fee when someone clicks on your website. PPC campaigns are excellent business growth strategies that generate high volume to increase online visibility. To run paid advertising offers:
- Fast and measurable results
- Better transparency
- Reach the right target group
- More exposure and great look of the brand
The plumber marketing ads should be designed effectively by a professional expert as setting up PPC ads is not everyone’s cup of tea.
While you can get creative around it, make sure you create something captivating that attracts instant appeal. The content should highlight your company’s benefits and USP, the tools you use for plumbing, the safety precautions your team takes, and how much you charge.
#4 Stay active on video platforms
Today, videos are the fastest consumed on the web because tech-savvy people search for everything on YouTube. For example, if someone has a leak in the bathroom, they surf YouTube to get the answer. YouTube is great for plumbing marketing and posting successful plumbing stories.
Blogs are also a great guide, but in panic situations, a video becomes the best friend. You must have a YouTube business channel to share valuable videos along with quote templates to get a handle on the local market. Fill it with guides on how to fix a leaky faucet, replace the bathroom faucet, and other renovation tips.
#5 Email Marketing
Email marketing is one of the most effective business growth strategies for connecting with existing customers and getting more customers while promoting a business to an audience. For example, it helps your business target individuals who are ready to hire professional plumbers.
There are a number of factors to consider when composing the email. Start creating the ideal customer base for the public. Then you need to make sure that you send relevant content to them that also makes sense. Otherwise you will lose some very special customers.
For example, if there is a festival, the theme of the content should be accordingly. But keep in mind that you should never just send emails if you don’t want to interact with connections. Always combine popular tactics with smart content.
The above mentioned plumber marketing ideas are very easy to implement to grow your business anywhere in the virtual world of internet. You can try all the business growth strategies and choose the one that suits you best. opt for the marketing strategy that stimulates leads & sales without putting a heavy burden on your finances.
Keep in mind that the internet plays a vital role in the growth of any business and you should use it fully to get more customers. Start with a plumbing website or app and follow these steps. Let us know about any questions in the comment!