Thursday, September 21, 2023

Instagram is testing pinned grid posts

Must read

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

Instagram is testing a feature that allows users to pin posts to their profile grid, according to TechCrunch

The feature, which is currently only live for some as part of the test, will allow users to mark specific posts at the top of their profile grid. Similar to pinned tweets on Twitter or pinned videos on TikTok, by marking individual Instagram posts at the top of a profile, creators can draw attention to content without asking followers to scroll through past posts to search for it.

Meta attached to TechCrunch that it is testing a new feature that allows users to “post to their profile”. It looks like the feature has been in the works for a few months now, with spotted in January by reverse engineer Alessandro Paluzzi, as TechCrunch notes.

Instagram already allows users to create story highlights that appear above profile grids, and creators often use the feature to organize popular content like Q&As, resources, event highlights, and more.

When rolled out post-test, it’s easy to imagine that pinned posts could feature popular content and become a new type of digital advertising space for influencers working with brands to create sponsored content.

More articles


Please enter your comment!
Please enter your name here

Latest article