Friday, September 22, 2023

Instagram’s follow/unfollow game

Must read

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

It can be a hard surprise if you don’t know about the follow/unfollow game that individuals interact with on Instagram. What exactly is it and how is it an idea? The earliest you realize is after you’ve written a post that you’re happy with and got a few likes, but more importantly, a significant number of potential followers.

You are satisfied and satisfied with the effort you have put in until you notice that your follower count has dropped.

Well, did you just go on Instagram and get a new follower? “Who could that be?” you wonder, and you move on to their account, where you see some adorable photos of pets, toddlers, travel locations, and fashionable clothes.

You press the “Follow” icon. You notice that this person unfollowed you a few weeks later.

This is the follow and unfollow game.

Many Instagram accounts use this method in an effort to increase their following. They follow other users who they think might be interested in their own profile and then unfollow them just as quickly as they receive a follow back.

How do you know who to follow?

Know who to follow

To be quite honest, almost nothing. You are just a bystander in the Follow/Unfollow action.

Long story short, some Instagram users follow a large number of other Instagram users in the hope that they would follow them in turn. Users then unfollow your profile to improve their own profile.

Their followers are numerous, but the percentage of individuals they actually follow is small, giving the impression that they are famous, worth joining and ‘valuable’. Profiles that adopt this strategy, or should I say people and bots, have little sense of commitment and develop no real connections with other Instagram users.

The best way to achieve this is to be sincere when it comes to building relationships and connecting with people you want to connect with.

This includes monitoring and communicating with your intended audience and those involved in your branded services and all that you have to offer.

Over the course of the day, you will have a slew of individuals who would follow you in the hopes that you will repay the favor so that they can no longer follow you a few weeks later.

With this in mind, it’s acceptable to be picky about who to follow. If you get a follow up, go to their account and inquire about their motives.

If they don’t want to communicate with you, you understand that there is no reason to contact them.

Another point to remember is that Instagrammers would be just as conservative as you are when it comes to following other users, so the ideal approach to gaining and retaining followers is to provide material that resonates with them.

You would thrive in spite of everything if you really have a passion for developing contacts, making connections, delivering content that showcases this, and having people join you.

The follow/unfollow game as a growth strategy

Follow Unfollow Game as Growth Strategy

Many Instagram accounts use the “follow for follow” strategy, meaning if you follow their profile, they will follow you in return.

These profiles are often run by machines or scammers, so when they follow you again, they increase your following while not engaging with your material. Your interaction rate will suffer.

Your engagement rate is one of the elements the Instagram engine considers when deciding who to show your content to. The longer your followers are engaged with your content, the more people will see it. This involvement is partly influenced by your total following.

For example, if you have 100 person followers and 25 people liked your content and 5 commented, you have a 30 percent audience engagement, which is pretty good and will increase the effectiveness of your photos.

If you have 1,000 followers and a similar number of users are interacting with your material, you will have an interaction rate of 3%, which is extremely poor audience interaction for that many followers.

You can tell how this is going. You can gain additional followers by playing following/unfollowing, but if they don’t interact with your material, it will affect your algorithmic rating on Instagram.

And if your material isn’t seen, you wouldn’t be able to touch those who would benefit from it. It is a difficult chain reaction to reverse.

Think about how much time you invest in looking for potential followers, keeping track of who followed you, who followed you again, who hasn’t followed you, and who should unfollow you. All that time can be effectively invested digitally, creating long-lasting and significant interactions with your intended audience.

Instead, we’ve listed three things here that you could pursue on Instagram:

1. Attract Your Existing Followers

Attract your existing followers

Reply to comments on your photos, also comment on their articles and reply to private messages to make your followers feel important when you have time.

By posting valuable content and interacting with your followers allows you to attract both existing and potential followers. This would help you reach your target audience and also help you get actual views and likes on your posts, which would increase your engagement rates.

2. Participate in conversations with the profiles you follow

Show the algorithm that you are not a bot. Make insightful comments about the posts of people you follow. If you use Instagram for marketing, you should monitor and respond to profiles in your area.

By commenting on the messages your followers send to you or interacting with them by liking or commenting on their posts you can build a real relationship on the platform which is again a very good method to increase engagement .

When you build a good relationship with other users, they will definitely help you grow by interacting more and more with your content. You can try to get real and organic Instagram views and likes. You can read more about this on MegaFamous.

3. Communicate with people you think might be interested in getting in touch

Connect with you

Has any great content appeared in your exploration section? Certainly like and notice, but you don’t always have to follow them, you should start spreading and forming meaningful relationships with other individuals.

By doing this, people will be forced to follow you if they like your content and what you offer on Instagram, especially if they like what you share and they feel you are authentic and genuine.


Here’s everything you need to know about the follow/unfollow game on Instagram. While many users think it is a great strategy for growth on Instagram, there are several other methods that are much better and can be used for the purpose.

Instead of lowering your engagement rates, opt for strategies that really make a difference and help you get real followers and likes on Instagram.


More articles


Please enter your comment!
Please enter your name here

Latest article